Digital Marketing Manager

4 weeks ago

Surat Gujarat, India Kaapro Management Solutions Full time

Job Title - Digital Marketing Manager Location - Vesu Surat Role Description We are seeking a results-driven Digital Marketing Manager with 6-8 years of experience to lead and execute online marketing strategies for our jewellery retail and e-commerce platforms The role requires expertise in SEO SEM social media performance marketing and campaign analytics to strengthen our online presence generate leads and drive e-commerce sales The ideal candidate will combine creativity with analytical skills to deliver impactful digital campaigns that reflect our luxury brand positioning Key Responsibilities Digital Strategy Campaigns Develop and implement digital marketing strategies aligned with business goals Plan execute and monitor paid campaigns on Google Ads Meta Facebook Instagram and other platforms Drive brand visibility engagement and conversions through targeted campaigns SEO Website Optimization Manage SEO strategies to improve search rankings and organic traffic Collaborate with web developers and content teams for on-page and off-page optimization Track and analyze web performance metrics traffic bounce rates conversions Social Media Marketing Manage brand presence across Facebook Instagram YouTube LinkedIn and emerging platforms Create engaging campaigns for jewellery launches promotions and festivals Coordinate influencer partnerships and collaborations Content Creative Coordination Work closely with content writers designers and video teams to deliver compelling creatives Align content calendars with seasonal promotions and product launches Performance Marketing Analytics Optimize ad spend across channels for maximum ROI Monitor KPIs such as CPC CTR conversion rates and ROAS Prepare regular reports and share insights with management E-commerce CRM Integration Drive traffic and sales on company s website and marketplaces Support CRM campaigns through email marketing SMS and WhatsApp automation Attributes of the Ideal Candidate Key Attributes 6-8 years of experience in digital marketing jewellery fashion or retail preferred Strong expertise in Google Ads Meta Business Suite SEO and analytics tools Proficiency in performance marketing campaign management and remarketing Knowledge of e-commerce platforms Shopify Magento and CRM tools Excellent communication analytical and project management skills Mindset Culture Fit Creative yet data-driven approach Trend-savvy and customer-focused Proactive innovative and result-oriented Team player with strong collaboration skills Qualifications and Education Requirements Bachelor s or Master s degree in Marketing Digital Media Business Administration or related field Certifications in Digital Marketing SEO SEM or Google Analytics preferred Proven track record of managing successful digital campaigns

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