Growth Manager E-commerce Based At Kolkata

2 days ago

Kolkata, West Bengal, India Talent Leads HR Solutions Full time

As the Growth Marketing lead you will be responsible for developing implementing and managing our growth strategies and marketing campaigns Your goal will be to raise brand awareness drive customer engagement and improve user conversion to support our business objectives SPECIFIC ACCOUNTABILITIES DELIVERABLES xef x82 xb7 Growth Strategy Plan strategies for growing new stores existing cities and lead end-to-end execution impact assessment for the same xef x82 xb7 Assortment planning Merchandising Figure out the right assortment for your respective city xef x82 xb7 Market Research Stay up-to-date with industry trends and competitor activities utilising insights to inform growth strategies xef x82 xb7 Marketing Strategy Develop and execute comprehensive marketing strategies that align with the company goals and target audience xef x82 xb7 Campaign Management Plan and oversee marketing campaigns including print media events sponsorships and more Ensure campaigns are executed efficiently and within budget xef x82 xb7 Brand Awareness Enhance brand visibility through creative and impactful offline initiatives increasing our presence in the market xef x82 xb7 P L Management Manage and allocate marketing budgets effectively to achieve the highest ROI on offline marketing efforts xef x82 xb7 Collaboration Collaborate with cross-functional teams including Data Product and Creative to ensure consistency in messaging and branding xef x82 xb7 Performance Analysis Track and analyse the effectiveness of growth marketing campaigns making data-driven adjustments for continuous improvement Talent Leads HR Solutions

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