
Ppc Account Executive
2 weeks ago
Job Description
Key Responsibilities:
- Strategy & Execution:
- Develop and implement comprehensive PPC strategies aligned with overall marketing goals.
- Campaign Management:
- Plan, launch, and optimize campaigns on platforms such as Google Ads, Bing Ads, and more.
- Keyword Research & Targeting:
- Conduct in-depth keyword research and create targeted campaign structures to maximize relevance and performance.
- Ad Creation & Optimization:
- Write compelling ad copy and work with designers to create effective ad creatives. Run A/B tests on ads and landing pages.
- Performance Monitoring:
- Monitor campaign performance daily; track KPIs like CTR, CPC, conversion rates, and ROAS to identify opportunities for optimization.
- Conversion Tracking & Reporting:
- Set up tracking (pixels, tags, UTM codes) and generate regular reports with actionable insights.
- Budget Management:
- Manage and allocate advertising budgets efficiently to maximize results while staying within budget.
- Collaboration:
- Work closely with internal teamscontent, design, analyticsto support integrated marketing initiatives.
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