▷ (Immediate Start) Public Relations Communications Specialist
3 days ago
Key Responsibilities 1. Corporate & External Communication - Develop and implement the company's corporate communication strategy aligned with business and brand objectives. - Draft and manage the release of corporate announcements, press releases, speeches, and feature articles highlighting the company's growth, technology, sustainability, and innovation. - Build and maintain strong relationships with national and trade media, industry bodies, and PR agencies. - Coordinate corporate events, media interactions, factory visits, and investor briefings. - Ensure consistency of corporate messaging across all communication platforms. 2. Public Relations & Media Management - Promote the company's leadership, products, and manufacturing excellence through proactive media engagement. - Track, analyze, and report on media coverage, public perception, and communication impact. - Prepare talking points and briefing documents for senior management ahead of media interactions and conferences. - Manage digital PR activities, including online reputation management and social media visibility. 3. Internal Communication - Develop and execute internal communication programs to engage employees across plants and offices. - Create corporate newsletters, CEO messages, and internal campaigns that highlight achievements, milestones, and safety culture. - Collaborate with HR and CSR teams to promote organizational values, sustainability initiatives, and employee engagement. 4. Crisis & Reputation Management - Lead communication strategy during industrial incidents, labor issues, or environmental events. - Act as the communication point of contact during crises, ensuring timely, transparent, and fact-based messaging. - Develop crisis communication manuals and train key spokespersons. 5. Brand & CSR Communication - Oversee corporate branding and ensure visual and messaging consistency across all materials. - Promote CSR initiatives, sustainability programs, and community outreach projects to enhance the company's public image. - Create impact reports, videos, and stories showcasing the company's social and environmental contributions. Qualifications & Experience - Bachelor's degree in Mass Communication, Public Relations, Journalism, or English. - Master's / MBA in Communication, Marketing, or related field preferred. - 6–10 years of experience in Corporate Communications / PR, ideally within a manufacturing or industrial sector (automotive, steel, cement, energy, etc.). - Proven experience in media handling, stakeholder engagement, and corporate branding. - Strong writing, editing, and presentation skills. - Familiarity with digital media tools, analytics, and PR monitoring platforms. Key Competencies - Strategic communication and storytelling - Industrial and corporate affairs understanding - Media and stakeholder management - Crisis management and problem-solving - Collaboration and interpersonal influence - Planning, organization, and attention to detail Key Performance Indicators (KPIs) - Positive media visibility and brand sentiment - Effective crisis and stakeholder communication - Consistency of brand messaging across platforms - Employee engagement scores via internal communications - Timely and impactful PR and CSR campaign execution Job Location: Corporate Office (Taratala - Kolkata) Apply to: hr.od@shyamgroup.com
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