Digital Marketing Specialist

4 weeks ago


India Grow Your Staff Full time

Grow Your Staff is looking for a Digital Marketer for a US-based software development company. This is a full-time remote position. We are seeking a results-driven Digital Marketing professional with hands-on experience in link building, digital PR, and outreach for the US market.. Experience required- 3-5 years CTC- 10-14 LPA Location- Remote Time- 5:30 pm- 2:30 am (Monday - Friday) Type of employment- Full-time Responsibilities - Develop and execute link-building campaigns aligned with SEO and brand goals. - Identify and outreach to high-authority websites, bloggers, and publishers to secure backlinks and guest post opportunities. - Plan and manage digital PR campaigns targeting US audiences to enhance visibility and reputation. - Collaborate with content, SEO, and design teams to produce link-worthy assets (blogs, infographics, data reports, etc.). - Track and analyze campaign performance using Ahrefs, SEMrush, Google Analytics, or similar tools. - Build and maintain a database of media contacts, journalists, and influencers in relevant industries. - Monitor backlink quality, remove toxic links, and ensure alignment with Google’s guidelines. - Research competitors’ link profiles and identify new outreach opportunities. Qualifications - Bachelor’s or Master’s degree in Business, Marketing, or a related field. - 3+ years of proven experience in link building and PR outreach, ideally for US or international markets. - Strong understanding of SEO fundamentals, domain authority, and off-page optimization. - Excellent written communication and persuasive outreach skills. - Familiarity with digital PR tools such as BuzzStream, Pitchbox, or Hunter.io. - Ability to analyze performance metrics and adapt campaigns based on data insights. - Self-driven, detail-oriented, and comfortable working across time zones.



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