Digital Marketing Specialist

1 week ago

Ahmedabad India Solvative Full time

Job Description Digital Marketing Specialist - B2B Development Center: Ahmedabad, Gujarat, India Headquarters: Dallas Work Mode: Remote About the Role We're hiring a Digital Marketing Specialist to drive B2B demand generation across SEO, SEM, LinkedIn Ads, and content-led acquisition for Solvative's U.S. market. This is a hands-on execution role focused on growth, optimization, and the delivery of clear performance insights. Experience Required: 23 years (B2B or tech services) Skills - Strong knowledge of B2B SEO (technical, on-page, keyword strategy) - Expertise in SEM/Google Ads for lead generation, optimization & reporting - Experience running LinkedIn Ads for B2B campaigns - Understanding of content marketing & funnel-based acquisition - Ability to analyze performance data, build reports, and present insights - Familiarity with marketing automation & CRM tools (HubSpot preferred) - Basic understanding of GA4, Google Tag Manager, Search Console Requirements - 23 years of digital marketing experience (B2B/tech services advantage) - Experience executing multi-channel campaigns with measurable impact - Strong communication & project management skills - Ability to collaborate in a fast-paced environment - Understanding of U.S. market trends & buyer behavior (preferred) - Ability to monitor website traffic & campaign performance via GA4 and Looker Studio - Support in planning & executing email marketing campaigns - Track KPIs and prepare weekly/monthly performance reports. - Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets. - Experience with UTM tagging, tracking QA, and dashboard reporting - Strong content creation abilities (Canva) - Excellent communication, analytical & problem-solving skills - Ability to work independently and collaboratively in results-driven environments Preferred Qualifications - Degree in Marketing, Business, Communications, or related field - Certifications in Google Ads, Meta Ads, SEO tools (added advantage) What We Offer - MacBooks for all team members - Flexible working hours supporting work-life balance - Opportunity to work on exciting, AI-driven projects - Supportive and collaborative team culture - Strong professional growth & learning opportunities - Option for remote working, with office visits as required - Travel & accommodation reimbursements for required office visits

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