Social Media Content Creator

2 weeks ago

Bengaluru, Karnataka, India Vyapar Full time
Job Description

About Us

We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 5 million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.

We are looking for a Social Media Content Creator who can bring Vyapar&aposs story to life on Instagram and LinkedIn through engaging, creative, and impactful content.

- Plan, create, and manage daily/weekly content for Instagram and LinkedIn aligned with brand goals.
- Develop reels, posts, carousels, stories, infographics, and short videos to engage our target audience.
- Write catchy captions, thought-leadership posts, and creative ad copies tailored to each platform.
- Work closely with the design and marketing team to produce visually appealing and on-brand content.
- Monitor trends, hashtags, and platform updates to keep Vyapars content fresh and relevant.
- Engage with followers, respond to comments/messages, and build community presence.
- Track performance through analytics, prepare reports, and optimize content strategy based on insights.
- Collaborate with internal stakeholders to showcase product updates, customer success stories, and company culture.

Preferred candidate profile

- Bachelors degree in Marketing, Mass Communication, or related field (preferred).
- 15 years of hands-on experience in social media content creation (Instagram & LinkedIn experience is a must).
- Strong skills in short-form video (Reels), creative storytelling, and copywriting.
- Knowledge of social media tools (Canva, Figma, Adobe Suite, InShot, CapCut, etc.).
- Basic understanding of social media analytics and growth strategies.
- Creative thinker with a keen eye for design, detail, and current social trends.
- Ability to adapt content tone for professional (LinkedIn) vs. creative (Instagram) audiences.

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