Senior Product Manager

4 weeks ago

Hyderabad, India Praja App Full time

Company Description Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network. Role Description SPM Growth (Acquisition & Activation) Location: Hyderabad, India (hybrid; travel to tier 2/3 districts as needed) Reports to: CPO Who you serve: Local leaders at village/mandal levels in Bharat Scope: Own the path Acquisition Aha (Activation) Trial Onboarding 1st Payment Role Mission Reduce Time to Aha and raise D1 (Day 1 activation) to pre agreed targets. Lift Visit Trial and Trial 1st Payment while protecting retention guardrails. Increase annual mix ( 2,400/yr) for high propensity cohorts. Outcomes You Own - Signup Aha Moment - Visit Trial conversion - Trial 1st Payment conversion - Annual mix (%) - Experiment velocity: 4 tests/month What you do - Remove creation friction with the Posters PM: improve editor performance on low end Android, enable offline editing, and ship one tap WhatsApp/print bundles; run weekly experiments. - Architect offer routing (not price changes): annual first by propensity, 1 vs money back trials, seat bundles-with pre registered guardrails (D7 paid, refunds, support). - Co own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward). - Instrument the funnel end to end with a canonical event taxonomy and ensure data quality. What Success Looks Like (first 90-180 days) - p95 Time to Aha - Visit Trial -30%; - Trial 1st Payment -20% via routing + copy. - 4 experiments/month, Must Haves - 3+ years in product, including 1-2 years directly on growth/activation/conversion for consumer apps. - Fluency with UPI AutoPay basics and how billing choices influence trial paid. - Deep comfort with funnel analytics, causal testing, cohorting, and MDE thinking. - Strong vernacular sensitivity; shipped for Hindi + one South Indian language (or similar). - High agency, crisp writing/microcopy, and tight collaboration with design/eng/DS Send your resume/LinkedIn and one paragraph per shipped win (context lever experiment numbers what you'd do next) to

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