
▷ (High Salary) Data Science Analyst - Media Analytics(7+ years)
4 weeks ago
JD –
Data Science Analyst - Media Analytics
Experience:
7–8 years
Location:
Bangalore (Onsite)
Notice Period:
Candidates who can join within 15 days may only apply
Job Summary:
We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in driving marketing measurement and optimization. The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.
Required Skills & Experience:
7–8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization
Hands-on expertise in advanced statistical modeling, attribution, and experimental design
Proficiency in tools such as Python, R, SQL, and visualization platforms (Tableau/Power BI)
Experience in Media Mix Modeling (MMM) is a plus
Experience in Media Analytics
Experience in Large Language Models (LLM)
Experience in Digital Marketing Optimization
Key Responsibilities:
Lead the design, development, and implementation of media analytics solutions to evaluate channel and campaign effectiveness.
Analyze large-scale marketing, consumer, and business performance datasets to generate actionable insights.
Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.
Translate advanced statistical analyses into clear, business-focused insights and recommendations.
Stay updated with the latest trends in media analytics, measurement methodologies, and tools.
Mentor and guide junior analysts in media analytics and advanced measurement techniques.
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