Fractional Cmo

This is a remote position Company Description Racehorse Business Consulting RBC supports startup founders by providing strategy expertise and resources enabling businesses to become stronger and easily scalable RBC also connects startups with the right investors and offers fundraising support Our mission is to Co-build Co-deliver equipping startups with the leadership and support they need to unlock their true potential About the Role Seeking a fractional CMO Chief Marketing Officer 18-20 hours month to own positioning pipeline growth and go to market for an industrial robotics startup building AI driven warehouse automation solutions This role is ideal for an expert who can align brand product and revenue while building a repeatable demand engine in a complex B2B sales environment Role Description 1 Strategy and Positioning Define ICPs buyer personas and value propositions for manufacturing 3PL and e commerce segments Craft comprehensive marketing strategies aligned with startups growth objectives including market analysis customer segmentation and channel selection Create category narratives and messaging framework that differentiates autonomy and ROI outcomes Set a 12 month GTM roadmap with priorities by use case and geography Align pricing packaging and offers with sales motion and buyer willingness to pay 2 Demand Generation and Pipeline Build a full funnel demand engine inbound ABM partner tied to SQL SQO and pipeline targets Oversee channel mix and budgets across paid content SEO PPC events social media and PR to hit CAC payback goals Plan and supervise repeatable campaign playbooks with quarterly themes and lead to revenue goals Establish lead qualification with Sales teams and optimize handoffs to improve conversion 3 Marketing Operations and Analytics Implement attribution dashboards and KPI cadences across traffic MQL SQL Win stages Run experiment design A B MVT to improve CTR CPL and stage conversion rates Forecast pipeline coverage and report ROMI reallocate spend to highest yield channels Maintain clean data tracking and governance across CRM MA tools 4 Product Marketing and Sales Enablement Create battlecards talk tracks and objection handling for competitive AMR ASRS scenarios Produce case studies ROI calculators and time motion proof assets from pilot sites Lead launches for new SKUs workflows with clear positioning and win loss feedback loops Train field teams and partners maintain a living content library mapped to buyer stages 5 Ecosystem Brand and Team Leadership Drive co marketing with channel SI partners source pipeline from events and alliances Lead PR analyst relations and social proof programs to build credibility fast Orchestrate a hybrid bench in house AI Agents agencies with sprint goals and SLAs Run a 90 day operating rhythm with OKRs monthly reviews and board ready updates Requirements Must have Experience 10 years in B2B growth roles with recent CMO fractional CMO experience leading strategy to execution for complex sales cycles Proven track record scaling demand for industrial tech robotics or adjacent B2B deep tech with measurable pipeline and revenue outcomes Strong GTM fundamentals positioning pricing packaging input ABM partner marketing and sales enablement for multi stakeholder deals Data driven leadership with marketing ops fluency attribution and ability to diagnose funnel leakage and fix it quickly Comfortable operating fractionally clear scopes sprint plans and stakeholder communication to drive outcomes with limited internal bandwidth Nice to have Experience marketing AMRs AGVs WMS MES integrations or warehouse automation solutions to manufacturing and logistics buyers Ecosystem relationships with analysts media events and channel partners to accelerate credibility and distribution Prior work turning pilot wins into PR ready case studies and scalable play book across regions KPIs Qualified pipeline creation and coverage e g 3-5X next quarter target SQL volume quality and win rate lift CAC payback and cost per SQO by channel with consistent quarter over quarter improvement Content throughput tied to funnel stages and influenced revenue Partner sourced pipeline and velocity from events alliances and ABM plays Benefits Engagement details Fractional 18-20 hours week for an initial 12-15 months engagement with option to extend Hybrid remote with periodic on site at key pilots and events Outcome based retainer with success incentives linked to pipeline and revenue milestones