SEO Content

2 weeks ago

Chennai, India Spellzee Full time

About Spellzee Spellzee is an IITM-incubated EdTech company helping children build strong English language skills through personalized learning programs. Our mission is to make foundational learning accessible, affordable, and outcome-driven for every child. We're looking for a Content & Copywriter who can create high-quality, engaging, and SEO-friendly content for our websites, marketing campaigns, and brand communications. The ideal candidate is a strategic storyteller who understands SEO beyondSERP behavior, GEO-targeted search intent, and the evolving AI search landscape. Job Type: Full-time/Part-time/ Freelance Remote Long-Term Engagement Key Responsibilities - Create SEO-driven content without keyword stuffing - focus on keyword placement, search intent, and user experience. - Develop long-form assets like brochures, career guides, curriculum reports, and blog articles to support learner engagement and brand visibility. - Edit and proofread all materials for clarity, consistency, and grammatical accuracy, ensuring alignment with Spellzee's tone and branding. - Maintain and manage a content calendar for timely publication and updates. - Collaborate with designers, marketing, and internal stakeholders to bring campaigns and website content to life. - Conduct in-depth research on emerging education trends, technology shifts, and parent/learner behavior to create relevant, insightful content. - Write high-performing ad copy and emailers to drive leads and conversions. - Track and analyze content performance data to continuously optimize for reach and engagement. - Manage content within WordPress or Webflow, ensuring SEO and design best practices. - Review and guide junior writers to uphold quality and consistency across all content. What We're Looking For - Excellent research and writing skills with the ability to simplify complex educational concepts. - Deep understanding of SEO principles, SERP ranking factors, GEO search behavior, and AI search (e.g., Google SGE). - Strong editorial judgment and attention to detail in editing and proofreading. - Experience in long-form content creation - especially in EdTech, education, or upskilling sectors. - Knowledge of content marketing, brand storytelling, and conversion copywriting. - Familiarity with WordPress, Webflow, or CMS tools. - Ability to work independently and manage multiple deliverables on a daily schedule. - Structured, organized approach to planning and execution. - Collaborative mindset - able to liaise across teams to refine messaging. Expectations - 2 SEO blogs per day, words each (with proper keyword research & structure). - SEO-friendly, engaging, and parent-focused writing - no keyword stuffing. - Open to doing a short test assignment before onboarding. - Clear communication and timely delivery. Preferred Experience - 2+ years of professional content writing experience - Prior work in EdTech, parenting, or education brands is a plus - Proven portfolio of SEO articles, brand copy, and marketing collateral

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    Guindy, Chennai, Tamil Nadu, India White Mastery Systems Full time

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