Analyst Ii, Primary

India is among the top ten priority markets for General Mills and hosts our Global Shared Services Centre This is the Global Shared Services arm of General Mills Inc which supports its operations worldwide With over 1 300 employees in Mumbai the center has capabilities in the areas of Supply Chain Finance HR Digital and Technology Sales Capabilities Consumer Insights ITQ R D Quality and Enterprise Business Services Learning and capacity-building is a key ingredient of our success Analyst II Consumer Insights International Primary About General Mills We make food the world loves 100 brands In 100 countries Across six continents With iconic brands like Cheerios Pillsbury Betty Crocker Nature Valley and Haagen-Dazs we ve been serving up food the world loves for 155 years and counting Each of our brands has a unique story to tell How we make our food is as important as the food we make Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good For more details check out General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value service excellence and growth while standing for good for our planet and people With our team of 1800 professionals we deliver superior value across the areas of supply chain digital technology innovation technology quality consumer market intelligence sales strategy intelligence global shared services finance shared services and Human Resources Shared Services For more details check out Job Overview The future of food will be created by those who best anticipate evolving consumer behavior Consumer Market Insights CMI collects curates and combines data human behavior understanding and empathy to achieve competitive advantage for General Mills Our mission in CMI globally is to be the spark that ignites growth acceleration connecting insights and analytics to drive action We drive business growth through a deep understanding of our consumers and our markets Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas CMI in General Mills India Center is a part of General Mills Strategy and Growth Organization working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics central organizations to deliver insights and analytics across all our GMI business segments i e North America Retail Pet International and North America Food Service along with the CPW business GMI s JV with Nestle We are a young and dynamic team of 100 and growing with research data and analytical skills with the unique opportunity to shape and scale capabilities across our global organization We are seeking a curious analytical and motivated Analyst II - Primary Research to join our CI - International team within the Consumer Insights function at General Mills India Center The Consumer Insights team leads in-house consumer research both primary quantitative qualitative to understand and interpret consumer behavior We are looking for an individual to work closely on the in-house quantitative qualitative Someone who loves using data to tell stories and deeply understand stakeholder needs and the business requirements to provide strategic insights The role holder should be able to apply research methodologies effectively manage global projects end to end able to multi-task demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders Key Accountabilities Project management and execution The candidate will be accountable for end-to-end project management Quantitative 80 Qualitative 20 which includes - Should be able to design and execute methodologies that involve For Quant specify Concept test Product test Brand tracking Ad testing Maxdiff Conjoint analysis etc For Qual specify In depth interviews Focus groups Dairies etc o Gaining expertise in using the tools developed in-house and by external vendors o Multitasking and managing multiple research projects end to end i e from designing a questionnaire programming survey discussion guides to analysis the data and reporting o Developing knowledge and skills required to apply advanced statistical techniques in order to identify patterns and trends from the data Should be able to create a story out of the insights using compelling narratives visuals and data-driven evidence Should be able to proactively learn and apply new tools to find unique solutions to the business questions Vendor management The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards Stakeholder management Should proactively connect with internal stakeholders to understand their requirements and suggest appropriate research methods to fulfill those requirements with minimum manager supervision Become a trusted advisor and the go-to person for the internal stakeholders when they need guidance on answering research questions Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings Minimum Qualifications 4 - 6 years of relevant market research experience including experience in client management questionnaire design discussion guides data analysis and reporting Master s degree or MBA with specialization in Marketing or Market research Must have strong written and verbal communication skills to effectively interact with stakeholders and team members Should have experience in different research methodologies like For Quant specify Concept test Product test Brand tracking Ad testing Maxdiff Conjoint analysis etc For Qual specify In depth interviews Focus groups Dairies etc Must be able to multitask and effectively manage multiple stakeholders vendors and projects together Should possess strong time management teamwork critical thinking analytical and influencing skills Preferred Qualifications Led Worked on multi country primary research Quantitative Qualitative studies Worked at leading market research agency like Kantar or Ipsos Has experience working with cross-functional teams Experience on working with CPG industry and global markets will be an added advantage ADDITIONAL DETAILS Work Location a Mumbai India Shift timings a 11am to 8pm Hybrid In-office a Hybrid Role reports to a Manager Consumer Insights COMPANY OVERVIEW We exist to make food the world loves But we do more than that Our company is a place that prioritizes being a force for good a place to expand learning explore new perspectives and reimagine new possibilities every day We look for people who want to bring their best bold thinkers with big hearts who challenge one other and grow together Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what s next