Marketing Specialist

Job Description Location: Pune, India Employment Type: Full-time Company Description: At Black Panda Enterprises, we help ambitious startups and growth-stage companies achieve explosive and sustainable success. Our passionate team of growth experts combines design thinking with a holistic approach to build agile systems and processes that unlock full potential. We offer strategic leadership, global expansion guidance, and flexible resources to fuel growth journeys. Job Summary: Reporting to the Marketing Director, the Marketing Specialist - Social and Creative is responsible for growing the social media presence of our clients and creating content to drive brand awareness and engagement. The Marketing Specialist is a curious, creative content creator and social media professional who can merge design, messaging and marketing strategy to deliver high-impact communications. The position involves creating visually appealing and engaging videos and marketing materials, growing and engaging with the community, and leveraging analytics to optimize performance. The ideal candidate is a strong communicator with a keen eye for design and video content, storytelling and marketing acumen. Key Responsibilities: - Develop and execute comprehensive social media strategies to grow social media accounts to achieve business goals, including increasing brand awareness, online reputation management and driving website traffic - Lead organic social channels including content development, publishing, testing and reporting - Tap into social trends and cultural moments, develop timely content and be part of the conversation - Lead creative concepting and production on social, campaigns, digital, and traditional channels - Write compelling and engaging copy for social media posts, campaigns and marketing materials tailored to each platform - Create engaging short-form video content, reels, and stories for social, website and marketing profile platforms - Design eye-catching graphics and visual assets for social media, website, digital campaigns, event activations and internal communications - Foster and manage an engaged online community by monitoring discussions, responding to organic and paid inquiries, and moderating user-generated content - Measure, analyze, and report on social media performance metrics, providing actionable insights and recommendations to drive growth - Contribute to our small and agile team, maintaining flexibility to work on other marketing projects Qualifications: - Bachelor's degree in Marketing, Communications, New Media Production and Design, or a related field - 3+ years of experience in content creation, social media roles, preferably covering both B2B and B2C efforts - Strong creative skills and writing and storytelling abilities, with a passion for crafting clear and compelling messages across a variety of platforms and formats - Expert knowledge in LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit with a strong understanding of organic growth strategies - Experience with design applications such as Adobe Creative Suite and Canva to create compelling posts, reels, one-pagers, brochures, presentations and other marketing collateral - Strong video editing skills using tools like CapCut, Adobe Premiere Pro, or similar - High attention to detail including proofreading skills, and the ability to adjust content to different platform tones - Understanding of social media algorithms and best practices for engagement - Experience with community management and audience interaction - Strong analytical skills to measure and improve marketing performance and experience with analytics tools - Strong organizational skills and ability to manage multiple projects simultaneously - Self-starter who thrives in a dynamic, remote-first, startup environment - Knowledge of the US healthcare industry, HIPAA, or a relatable, highly regulated industry is preferred - Enthusiastic, highly collaborative team player with exceptional creativity, problem-solving, and communication skills Why Join Black Panda - A Culture of Innovation: We're not just a company; we're a movement. - Unleash Your Potential: We believe in empowering our team to think big, dream bigger. - Work with the Best: Collaborate with brilliant minds and industry leaders. - Flexible Work: Work-life balance, redefined. - Perks and Benefits: Because we believe in rewarding hard work. Other Infrastructure Requirements: Candidates must have a personal laptop and a stable internet connection. -