Growth Marketing

2 weeks ago


Bangalore Karnataka, India Michael Page Full time

Seeking a hands-on Growth Marketing Specialist with 5-8 years of experience in B2B SaaS marketing and demand generation The role involves owning the entire funnel from sign-ups to revenue focusing on product-led growth through digital channels lifecycle marketing and developer engagement activities like hackathons Own the entire customer lifecycle from sign-up to revenue conversion including trial activation and deposit Drive user adoption and retention by growing monthly active users MAUs Develop and execute product-led growth PLG campaigns to boost trial adoption and self-serve conversions Optimize funnels to maximize deposit value and long-term customer revenue Manage and optimize paid acquisition campaigns across Google Ads LinkedIn and other performance channels Design and run email nurture workflows using marketing automation tools to increase activation and conversion rates Explore and test new channels and strategies for lead and user growth Lead developer marketing initiatives such as hackathons and community programs to enhance product adoption among technical audiences Collaborate with product and engineering teams to promote developer-focused content APIs and documentation Track and analyze funnel metrics using tools like Looker Studio and Salesforce to measure performance and growth Produce clear outcome-focused reports on pipeline contribution customer acquisition cost CAC lifetime value LTV and web-to-revenue impact Leverage AI-driven tools to experiment with personalize and improve campaign effectiveness - Work with one of the largest CPaaS companies HQ ed in India- Work directly along with a veteran marketing leader 5-8 years of experience in B2B SaaS growth marketing and demand generation Proven track record owning the full funnel traffic trial activation deposit revenue Hands-on builder mentality with strong execution skills in paid and lifecycle marketing Expertise in paid acquisition Google Ads LinkedIn and marketing automation Pardot Strong analytical skills with proficiency in Salesforce Looker Studio and data-driven decision making Experience running developer-focused growth initiatives such as hackathons and community programs Collaborative approach working with product and engineering teams to amplify developer content Familiarity with AI tools for campaign experimentation personalization and optimization Self-starter with the ability to design experiment and scale growth motions from scratch Focused on key success metrics conversion rates revenue growth user adoption and CAC efficiency The client is a fast-growing B2B SaaS company focused on providing communication and developer-first solutions They operate in the cloud communications space with products designed to empower businesses through seamless customer engagement often leveraging CPaaS Communications Platform as a Service or related technologies The company emphasizes a product-led growth PLG approach driving adoption through freemium or trial models They have a strong developer community focus running initiatives like hackathons and developer campaigns to boost API adoption and technical engagement The company values data-driven decision-making experimentation and innovation integrating advanced analytics and AI tools to optimize marketing performance and accelerate revenue growth - Industry leading compensation - Work with a veteran marketing leader


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