Campaign Specialist

22 hours ago


Jaipur India Verve Logic LLP Full time

Job Description A Campaign Strategist is responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) to achieve business goals such as leads, sales, traffic, or app installs. This role is data-driven and focuses on ROI, performance improvement, and growth. Key Responsibilities: Plan end-to-end ad strategies for Google Ads & Meta Ads Create and manage campaigns (Search, Display, YouTube, Performance Max, Facebook & Instagram Ads) Conduct audience research, keyword research, and competitor analysis Write or guide ad copies and creatives Optimize campaigns based on CPC, CPA, ROAS, CTR Perform A/B testing on ads, audiences, and landing pages Manage and allocate ad budgets efficiently Track performance using Google Analytics, Meta Business Manager Prepare performance reports and insights Coordinate with content, design, and sales teams Who This Role Is For: Performance marketers with strategic thinking Professionals who can own campaigns from planning to results Someone who understands both strategy + execution



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