PPC Expert

3 days ago

Lucknow India Gencosys Full time

Job Description

Company Description

Gencosys Technologies Pvt. Ltd. is a leading IT Solutions provider with a strong customer base spanning South Asia, the Middle East, Africa, Asia Pacific, Kingdom of Saudi Arabia, and North America. The company supports the top business segment in every aspect of Information Technology. Gencosys is dedicated to delivering quality services and solutions to its clients across multiple geographies. With a commitment to innovation and excellence, Gencosys ensures that each client receives tailored and effective IT support.

Role Description

This is a full-time on-site role for a PPC Expert located in Lucknow. The PPC Expert will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms. Day-to-day tasks include keyword research, campaign creation, bid management, performance analysis, and reporting. The PPC Expert will also collaborate with other team members to align PPC strategies with overall marketing goals, test and implement new PPC tactics, and ensure ads meet industry standards and compliance requirements.

Qualifications

- Expertise in PPC campaign management, bid management, and keyword research
- Proficiency in using PPC platforms such as Google Ads, Bing Ads, and social media advertising
- Analytical skills for performance analysis and reporting
- Experience with A/B testing and optimizing ad creatives
- Strong communication skills for collaboration and strategy alignment
- Ability to stay updated with the latest trends and best practices in PPC and digital marketing
- Experience in managing a budget and maximizing ROI
- Bachelor's degree in Marketing, Business, or a related field

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