Urgent) Marketing Analyst For Pune

2 weeks ago

Pune, Maharashtra, India PS Human Resources and Consultants Full time

Role Overview As a key partner to the Senior Digital Marketing Manager the Marketing Analyst will plan launch and optimize revenue-driving programs across paid media SEO AEO marketing automation and web platforms This role requires a balance of strategic thinking and hands-on execution leveraging data creative insights and tools such as GA4 Google Tag Manager HubSpot Marketo Salesforce WordPress and AI-driven technologies Key Responsibilities Paid Media Funnel Optimization Manage and optimize campaigns across Google Ads Meta and LinkedIn to generate qualified demo requests Oversee targeting budget allocation experimentation and landing page alignment Run A B tests to improve CTR conversion rates and CPL Tracking Analytics Attribution Implement and audit GA4 GTM and pixel tracking to ensure accurate campaign data and CRM attribution Administer dashboards GA4 Looker Studio HubSpot for weekly funnel and performance reporting Maintain marketing KPIs such as MQLs SQLs CPL ROAS and CAC SEO AI Engine Optimization AEO Lead SEO initiatives including technical audits on-page optimization Core Web Vitals and internal linking Drive AEO efforts through schema markup LLM txt management and visibility improvements on AI platforms e g ChatGPT Bing Copilot Content Web Management Collaborate with content and design teams to deliver creatives tailored to decision makers Manage content publishing on WordPress ensuring accurate tracking and strong user experience Optimize websites and landing pages with HTML CSS fixes CRO testing and speed improvements Brand Visibility Third-Party Platforms Strengthen CloudLexs presence on directories like G2 Capterra and industry publications Manage reviews profiles and backlink strategies for improved authority and lead flow Marketing Automation CRM Build and optimize workflows lead scoring and lifecycle segmentation in HubSpot Marketo Ensure clean CRM data Salesforce integration and effective nurture journeys

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