Social Media Team Lead

7 days ago

Delhi India TYC Communication Full time

Job Description Position: Social Media Team Lead Department: Digital & Creative Location: Jasola, New Delhi Experience: 36 years in Social Media & Digital Marketing Reporting To: Digital Marketing Manager / Director Salary: Best as per the industry standard Role Overview The Social Media Team Lead will oversee the end-to-end social media function, managing the internal team (SM Executives, Designers, Content Writers), ensuring seamless client communication, and driving high-quality ideation, content planning, and execution for multiple brands. This role requires strong leadership, creative vision, and the ability to manage strict deadlines with a structured, system-driven approach. Key Responsibilities 1. Team Leadership & Workflow Management Lead and mentor Social Media Executives, Content Writers, and Designers. Allocate tasks, oversee daily workflows, and ensure smooth execution across all accounts. Build a well-defined internal process for planning, approvals, and delivery. Conduct regular team reviews to maintain quality and consistency. 2. Client Coordination Act as the primary point of contact for all clients. Understand brand goals, tone, and monthly campaign priorities. Handle briefs, approvals, feedback loops, and escalations professionally. Present ideas, campaign plans, pitches, and reports to clients. 3. Inter-Department Collaboration Coordinate with performance marketing, video, PR, and strategy teams for integrated campaigns. Ensure brand messaging stays consistent across design, content, ads, and creatives. Drive a streamlined approval-to-execution system between internal teams. 4. Social Media Strategy & Ideation Develop monthly content calendars and campaign strategies. Lead brainstorming sessions for creative ideas, reels, trend integrations, and brand storytelling. Ensure platform-specific plans across Instagram, Facebook, LinkedIn, YouTube & X. Identify new trends, formats, and opportunities for brand growth. 5. Content & Creative Oversight Guide the team in producing high-quality copy, design, reels, and motion graphics. Review creatives before client sharing to maintain brand alignment. Ensure timely delivery of posts, stories, and campaigns. 6. Reporting, Pitches & Decks Prepare monthly performance reports and campaign insights. Develop brand pitches, social media proposals, and strategy decks. Participate in new business pitches and help structure winning presentations. 7. Quality, Timelines & Systems Maintain strict adherence to deadlines and client schedules. Implement structured SOPs for coordination, feedback, and delivery. Ensure all tasks follow a disciplined, organized workflow. Required Skills & Competencies Strong leadership & team management Excellent client communication Social media strategy & trend understanding Content planning & conceptualization Creative ideation for posts, reels, and campaigns Copywriting understanding & design sense Project management & workflow structuring Ability to handle multiple brands under strict timelines Strong presentation & deck-making skills Problem-solving and decision-making Good understanding of analytics & insights Expertise in Instagram, Facebook, LinkedIn, YouTube, X Qualifications Bachelor's Degree in Marketing, Mass Communication, or related field 36 years experience in Social Media / Digital Marketing Experience leading a team is mandatory To apply, please share your resume at: [Confidential Information]

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