Marketing Project Lead

4 weeks ago

India X-PHY Full time

About X-PHY X-PHY Inc a Flexxon brand is pioneering AI-embedded cybersecurity solutions that safeguard data at the hardware level From Cybersecure SSDs to Deepfake Detection software and compliance-driven storage X-PHY is driving the future of trusted digital security As we continue to expand we re seeking passionate driven individuals to join our mission to redefine industry standards push boundaries and create transformative solutions that protect the digital world Joining us isn t just about securing a job it s about embarking on an entrepreneurial journey Here you don t just work for the company you grow with it We seek visionaries who think beyond the ordinary strategists who challenge the status quo and action-takers who execute with intensity and precision If you re ready to shape the future of cybersecurity we want you on our team Role Summary Our Marketing Project Lead is relentlessly focused on results delivering measurable business outcomes driving high-quality leads and continuously refining strategies based on actionable insights Key Responsibilities Results Insights Own the end-to-end marketing outcomes lead generation conversions and pipeline contribution Track measure and translate marketing performance into business insights to refine strategies Ensure every campaign and initiative ties back to growth and revenue impact Lead Generation ABM Design and execute Account-Based Marketing ABM campaigns to penetrate priority enterprise accounts Develop lead generation engines across paid organic and partner channels Build conversion journeys that move prospects from awareness to sales-qualified leads SQLs Go-To-Market GTM Lead go-to-market execution for new product launches e g Deepfake Detector X-Mask Pro Cybersecure SSD Coordinate with product sales and leadership teams to define value propositions messaging and positioning eCommerce Digital Growth Manage e-commerce strategy across Shopify and other platforms Optimize store funnel user experience and conversion rate Implement AEO GEO targeting SEO and content marketing to maximize digital visibility Partner Channel Marketing Drive partner enablement create campaigns with distributors VARs and strategic OEMs Manage affiliate and influencer programs to expand reach and accelerate adoption Oversee partner co-marketing initiatives to ensure measurable pipeline impact Conversion Optimization Lead CRO initiatives across websites landing pages and digital ads Apply data-driven A B testing and user analytics to boost trial sign-ups demo requests and paid conversions Marketing Operations Own end-to-end project execution planning budgeting timelines and reporting Collaborate with sales to align KPIs and ensure marketing revenue accountability Requirements What Success Looks Like X-PHY s marketing generates qualified leads that convert into sales opportunities ABM campaigns break into key enterprise accounts and drive revenue growth GTM launches deliver rapid adoption and visibility E-commerce channel is optimized for higher conversions and repeat purchases Partners influencers and affiliates are revenue-contributing engines Continuous insights cycle data learnings refined strategy improved results Benefits Passionate Energetic and Innovative work culture Opportunities for growth and development Positive work environment Employee recognition and rewards

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