Marketing Executive

2 weeks ago

Bengaluru, Karnataka, India Insight Consultants Full time
Job Description

Role: Marketing Executive

Location: Bengaluru

Employment Type: Full-time

Position Overview:

This is your opportunity to shape marketing strategies that drive business growth for our IT services and consulting firm. You will identify market opportunities, analyze customer journeys to capture high-intent leads, enhance brand visibility, optimize content distribution, and manage the company website.

Responsibilities:

1. Design campaigns to maximize lead conversion and build marketing-sourced revenue pipeline.

2. Improve campaign ROI and success metrics (#conversations, #inquiries, engagement, brand mentions etc.)

3. Engage prospects based on engagement metrics and qualify leads by validating need. (Calls/meetings, if any, would be scheduled during US business hours)

4. Plan, implement, manage, monitor, and upgrade the organization&aposs website. Create website content aligned with the organizations strategy.

5. Develop sales collateral to support business development teams. (Formats such as: flyers, pitch decks etc.)

Role Requirements:

1. Education: Masters degree in Marketing is mandatory.
2. Experience: 2-4 years of experience in B2B marketing. Must have worked in IT services/consulting or a B2B tech product company.

Technical Skills:

- Strong understanding of content marketing & digital marketing channels - social media (LinkedIn, YouTube), Email marketing. Sales Navigator experience required.
- Creation of marketing collateral in various formats video/long-form/short-form content/flyer/brochure/emails
- Designing and executing brand campaigns based on the Ideal Customer Profile (ICP) to enable lead generation.
- Experience in tracking and improving customer journey metrics and campaign ROI. Proficiency in (one or more) Google Analytics, MS Clarity, CRM, and marketing automation tools.
- Basic WordPress knowledge.

Soft Skills

- Strong communication, collaboration, and presentation abilities.
- Experience tailoring campaigns to diverse customer segments in India and globally.
- Ability to manage partnerships and work cross-functionally with internal/external teams.
- Creativity in campaign design and execution.
-

About Us:

We are a technology services and consulting firm with 25+ years of experience solving technology challenges in the exciting space of finance and business operations. Our solutions have optimized business operations through core technology solutions and provided intelligent decision support for our clients. We make this possible with a 50+ strong team of creative, out-of-the-box thinkers for whom problem-solving with empathy is their daily bread. At Insight, each employee is regarded as a consultant, as our teams work closely with clients to identify core business problems and proactively identify solutions that help them succeed. (Learn more atwww.insightconsultants.co)

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