Digital Market Expert

Job Description

At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the world's most innovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology experts think outside the box as they provide unique R&D and engineering services across all industries. Join us for a career full of opportunities. Where you can make a difference. Where no two days are the same.

Job Description

MACS (Marketing and Creative Services) is Capgemini's Marketing & Communications shared services organization providing end-to-end marketing and creative services to marketing, sales and delivery teams across the organization. It is a truly global team with more than 200 marketing, creative and digital professionals, spread across India and Poland.

Location: Mumbai/Kolkata

Experience: 7-9 years

You will be part of the global Marketing & Creative Services team (MACS) and will be responsible for working with marketing teams (onshore & offshore) to -

- Build enterprise data and analytics solutions generating meaningful KPI dashboards for Capgemini Group
- Drive BI and Data Analytics solutions for measuring strategies aligned to marketing and business objectives.
- Understand the overall digital landscape of the organization as well as that of key competitors.

Job Responsibilities

Key Responsibilities

- Participate in marketing/campaign briefing, solution architecture building and design activities.
- Manage the implementation of tracking tags using Google Tag Manager to measure web & marketing campaign performance
- Develop integrated corporate visualization solutions derived from multiple data sources using state-of-the-art tools to enable insight and decision-making at various levels
- Develop data models, including performance measures, to enable scorecard analysis
- Perform ad-hoc analysis and present results in a clear manner
- Learn and establish data visualization standards and explore new, cutting-edge tools to periodically raise those standards
- Ensure accuracy, completeness and timeliness of reporting through proactive awareness, alerts, testing and processes
- Perform exploratory data analysis and data pre-processing to arrive at patterns and trends.

Experience/Skills

- Working closely with the platforms team, digital & marketing teams.
- Collaborate with wider business stakeholders from Group
- Good presentation skills for reports and dashboards

Education Qualification

- Bachelor's or Master's/Equivalent degree from a reputed institute in Computer Science, Information Systems or similar quantitative discipline

Skills (competencies)

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion.

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