[Urgent] Product Manager

2 weeks ago

Bangalore Karnataka, India SNAPFIND Full time

Description 1 Job overview SkillsOverview Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications campaigns and work with the sales team to ensure high profitability for the company from the products under management Requirement of Educational Qualifications Bachelors Masters in Veterinary Science Animal Nutrition Preferred with MBA preferred from reputed institute universityRequirement of Professional Experience - 3-7 years of experience in animal healthcare domain Poultry with Hands-on experience of brand management and managing the expectations of key customers including IBGRequirement of Functional Skills - Strategic thinking- Project management- Creative- Analytical skills- Presentation skillsRequirement of Behavioral Skills - Self-starter- Effective communicator- Listening ability- Collaborative- Easily adapt to change challenges 2 Principal Accountabilities Accountabilities Major Activities Key Performance Indicators - Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins- Develop in-depth understanding of the products competitors to define the growth path of the segment and products - Develop strategic plan for focused efforts to ensure high brand recall - Monitor the brand performance market share and provide timely intervention for the growth of the brands - Ensure growth in the contribution margins for the products as per defined targets - Growth Contribution margin of the assigned brands- Be the product champion and participate in discussion with customers and internal departments to strengthen the demand- Engage with key customers on technical discussions trials and new products to build customer confidence and to showcase company brand strengths advantages - Brand Technical support for customers- Develop the training manual and train the sales team members on product and competition - Regular evaluation of brand confidence for the sales team with precise action plan- Field visits- Training Calendar- Brand confidence score - Continuous brand building activity by planning and execution of brand specific strategies- Brand specific Annual Operating Plan- Contribute in developing effective marcoms and technical collaterals- Digital promotion Social Media Marketing- Represent the brand at various exhibitions trade shows various technical forums - To organize Seminars webinars Customer Group Meetings to showcase R D strengths and product quality strengths - Publish technical articles and journals - To formulate effective Sales Marketing Campaigns- CVP- Campaign effectiveness- Project Conversion- Support development of new products in the segment and contribute to their success and margin- Brand extension strategy as per product life cycle- Identify opportunities available for new products through market scanning and customer insights - Work with cross functional team through the stage-gate process for development and launch of new products - Facilitate the pilot launch and field trials - Design the brand plan pre post launch surveys- Successful launch of new products- Brand Performance ref updazz com

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