Customer Engagement

2 months ago

Bengaluru Karnataka, India Citi Full time

The Business Analytics Analyst is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

**About CITI**

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.

**Analytics and Information Management (AIM)**

Citi AIM was established in 2003, and is located across multiple cities in India - Bengaluru, Chennai, Pune and Mumbai. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies.

**What do we do?**

The North America and APAC Consumer bank information management team provides reporting and business Insights support to help the business monitor/size the impact of various business strategies, campaigns and portfolio actions.

The team helps the business take strategic decisions based on lots of data exploration, thorough understanding of business needs backed by structured thinking.

Few notables among the multiple areas that we work in the area of **investment portfolio analytics**:

- ** Business critical Dashboards**: self-explanatory and detailed dashboards to review the portfolio health with the business leaders with analytical backing of particular trends of interest
- ** Assessing Campaign Impacts**: Understand the campaign setup and through data exploration get the actual campaign performance in terms of P&L. Using the data put together a solution to optimize the marketing spends based on campaign performance.
- ** Opportunity sizing**: Help the business with sizing the impact of various regulatory / market / business / strategic changes to the portfolio
- ** Process Efficacy**: Periodically review existing process and identify potential ways to streamline the process
- ** Business Intelligence Tools**: Deploy existing reports to other advanced reporting platforms

In order to achieve the best in class analytical solutions across business units we use the best in class tools and technology.

**What’s expected from you?**
- ** Client Obsession** - Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
- ** Analytic Project Execution** - Own and deliver multiple and complex analytic projects. This would require an understanding of business context, conversion of business problems to formulate analytical methodology, identifying trends and patterns with data
- ** Stakeholder Management**: Experience in stakeholder management across various functions and regions.
- ** Presentation Skills** : Delivering high class presentations to share the thoughts, the solutions or the problem statement to business stakeholders and senior management
- ** Project Management **- Should **have** skillset to manage project in terms of creating project plan, assigning responsibilities,

**Skillset you should possess**

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

**Basic Qualifications**
- Master’s /MCA or Bachelor’s degree in Engineering / Technology / computer science from premier institutes with 3 years of experience in delivering analytical solutions
- Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form
- Hands-on experience in SAS and SQL
- Experience working with large and multiple datasets, data warehouses and ability to pull data using relevant programs and coding.
- Experience in working on Investment product, Credit Cards and Retail Banking products
- Understating of Customer engagement strategy
- Should have excellent commu

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