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Referral Marketing Executive

3 months ago

Jodhpur Park Kolkata West Bengal, India Ambica Group Full time

**Responsibilities and Duties: -**
- **Develop and Implement Trade Marketing Strategies**:

- Formulate comprehensive trade marketing plans aligned with the (Doctor’s) hospital's overall marketing objectives, by achieving cases for the clinic.
- Identify key target audiences and create segmented strategies to reach diverse market segments effectively.
- **Collaborate with Internal Teams**:

- Work closely with the marketing, sales, and medical teams to align trade marketing initiatives with overall business goals.
- Ensure seamless communication and coordination to maximize the impact of campaigns.
- **External Partnerships and Alliances**:

- Establish and nurture relationships with external partners, including pharmaceutical companies, insurance providers, and other healthcare organizations.
- Negotiate and manage partnerships to enhance the hospital's market presence.
- Coordinate logistics, branding, and promotional activities for events.
- **Budget Management**:

- Manage the trade marketing budget efficiently, ensuring cost-effectiveness and optimal resource allocation.
- 1) Bachelor’s degree in marketing, Business or a related field. Master’s degree is a plus.

2) Proven experience in corporate marketing in B2B sales with a track record of successful campaign management.

3) Excellent written and verbal communication skills.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Fixed shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 2 years (preferred)
- Referral Marketing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

Expected Start Date: 13/05/2024