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Product Marketer

1 month ago

Mumbai Maharashtra, India QuickSell Full time

Apport Software Solutions Private Limited is a dynamic and innovative SAAS-based product company offering conversational commerce and empowering global brands with scalable personal commerce and relationship-led sales on WhatsApp. Started in 2017 with a vision of enabling global brands to win more customers using simple yet robust technology on mobile, today we have over 7000+ customers across 140+ countries using our technology to grow digitally. Backed up by investors from Silicon Valley, Info Edge Ventures, and BEENEXT Asia, we are headquartered in Mumbai, India.

QuickSell:
DoubleTick:
Some of the brands powered by DoubleTick include GRT Jewellers, Raheja Developers, Sabyasachi, Tarun Tahiliani, ICRA, BVC Logistics, RS Brothers, Manepally Jewellers, Tupperware, Birla Brainiacs KGK Group, Walking Tree, CKC Group, Malabar Diamonds and Gold, BVC Logistics, Emerald India, Prima Art, Siroya, SabyaSachi, etc.

QuickSell & DoubleTick are looking for a driven and strategic Product Marketer to propel our products to the forefront of the market. In this fully remote, full-time position, you will play a crucial role in positioning our products to stand out in a competitive landscape, catering to customer needs and driving growth. This role involves developing comprehensive go-to-market strategies, collaborating with sales and product teams, and leading strategic initiatives that ensure the success of our products.

## Key Responsibilities
- Go-to-Market Strategy: Design and execute go-to-market strategies that align with business objectives, ensuring a clear value proposition and successful product launches.
- Market Research & Insights: Conduct thorough market research to understand customer needs, identify industry trends, and assess competitive landscapes. Use these insights to guide strategic planning and positioning.
- Sales Enablement: Partner with the sales team to develop effective training, tools, and resources that enhance product knowledge, improve engagement, and drive sales performance.
- Cross-Functional Collaboration: Serve as the liaison between Product, Sales, and Marketing teams, ensuring cohesive messaging and alignment on strategy and execution across departments.
- Campaign Development & Management: Oversee the creation and execution of targeted product marketing campaigns across various channels, tracking and optimizing performance to maximize impact.
- Content Creation: Develop compelling messaging, presentations, and product collateral to communicate features, benefits, and value propositions effectively to a diverse audience.

## Qualifications
- Experience: Proven experience in product marketing, ideally within the technology or SaaS industries.
- Analytical & Strategic Thinking: Strong analytical skills and the ability to think strategically to drive product positioning and market differentiation.
- Exceptional Communication Skills: Excellent verbal and written communication abilities, with a talent for crafting clear, impactful product narratives and delivering persuasive presentations.
- Collaborative Approach: Demonstrated experience in working cross-functionally, particularly with Sales and Product teams, to achieve common objectives.
- Industry Knowledge: Familiarity with the technology and SaaS landscape, including current market trends and challenges.
- Education: Bachelor’s degree in Marketing, Business, or a related field is required. An MBA or relevant certifications are a plus.

Pay: ₹800,000.00 - ₹1,000,000.00 per year