PPC Executive Marketing Executive

3 weeks ago


Mohali, India ITC INDIA PVT LTD Full time

We are seeking a highly motivated and **experienced or fresher PPC Executive cum Marketing Executive **to join our team. As a PPC Executive cum Marketing Executive, you will be responsible for managing pay-per-click (PPC) campaigns, aligning marketing strategies, and driving brand awareness and online sales. This is a dynamic role that requires a combination of analytical skills, digital marketing expertise, and creative thinking.

**Responsibilities**
- Develop and execute innovative PPC strategies to drive traffic and conversions
- Manage and optimize PPC campaigns across multiple platforms, including google AdWords, Bing Ads, and social media platforms
- Conduct keyword research and analysis to identify and implement new keyword opportunities
- Monitor and report on campaign performance and key metrics, including impressions, clicks, conversions, and ROI
- Collaborate with the marketing team to align PPC campaigns with overall marketing strategies and objectives
- Perform competitive analysis to stay ahead of industry trends and identify new opportunities
- Identify and implement A/B testing strategies to improve campaign performance and conversion rates

**Requirements**:

- Bachelor's degree in marketing, business, or a related field
- Proven experience managing PPC campaigns and driving results
- In-depth knowledge of Google AdWords, Bing Ads, and social media advertising platforms
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and interpersonal skills
- Highly organized with the ability to manage multiple campaigns and projects simultaneously
- Strong attention to detail and accuracy.

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

**Experience**:

- PPC Campaign Management: 1 year (preferred)

Ability to Relocate:

- Mohali, Punjab: Relocate before starting work (required)

Work Location: In person


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