Team Member
6 months ago
**JD- Kotak CIIB**
**Requirement**
Minimum 5- 8 years of experience (an MBA)
**Level**:
- min M4- M6
**Salary band**:
- In line with these bands
**Reporting **- Senior VP Marketing, Kotak CIIB & Private Banking
- **Ideate, plan and execute events and programmes for new client acquisition and engagement with existing clients**
- Ideation and end-to-end execution of events at a national or regional level
Develop innovative ideas of engaging with TG at these events- **360 launch**
- Ideate, plan and execute new product launches across all platforms
- ATL, BTL- **Communication campaigns**
- Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external)- **Media & PR**
- build visibility of leaders through media and PR - Ensure consistent media coverage for key stakeholders identified
- Liaise with PR team to drive launch and coverage for specific launches, events etc
- Liaise with group marketing team and coordinate w.r.t award entries submission, report submissions etc
Plan and ideate innovative initiatives and tie-ups with relevant brands- **Lead the digital & social initiatives**
- Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc
- Launch and ongoing maintenance/sustenance campaigns
- Drive SEO, SEM, performance marketing campaigns
Manage & update content regularly across all platforms
- **Timely budgeting process, expense tracking and vendor payments
**Skills required**
- Creative bent of mind/able to ideate innovatively
- End to end campaign & event execution skills
- Sound marketing fundamentals
- Strong interpersonal skills
- Fluency and command over English
- Basic IT skills
- Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
- Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic
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