Public Relations Officer

5 days ago

Pune Maharashtra, India SPEED FORCE PRIVATE LTD Full time

**Job Summary**:
The Public Relations Officer will be responsible for managing and enhancing the public image of the company through effective communication strategies, fostering relationships with the media, and ensuring the organization is positively represented in all external interactions.

**Key Responsibilities**:Media Relations**:

- Act as the main point of contact for media inquiries.
- Develop and maintain strong relationships with journalists, editors, and influencers.
- Draft and distribute press releases, media kits, and other PR materials.
- Organize press briefings, interviews, and media events.

**Strategic Communication**:

- Develop and implement comprehensive PR and communication strategies to promote the company’s brand and initiatives.
- Monitor and analyze media coverage to identify opportunities and address potential challenges.
- Respond promptly to media queries, ensuring accuracy and alignment with the organization’s message.

**Brand Management**:

- Maintain and enhance the company’s reputation through consistent and effective communication.
- Collaborate with marketing teams to ensure brand messaging is cohesive across platforms.
- Monitor public opinion and provide strategic counsel to leadership on reputation management.

**Content Creation**:

- Write speeches, newsletters, blogs, and articles for company executives and events.
- Develop compelling social media content and manage online presence in collaboration with the digital team.
- Produce promotional videos, infographics, and other multimedia materials as needed.

**Crisis Management**:

- Identify potential PR risks and develop crisis communication plans.
- Respond to negative publicity or incidents with timely and appropriate strategies.

**Event Coordination**:

- Plan and execute events such as press conferences, sponsorships, and community initiatives.
- Oversee logistics, invitations, and follow-ups to ensure event success.

**Research and Analysis**:

- Conduct market research to gauge public perception of the company.
- Measure the effectiveness of PR campaigns and provide actionable insights.
- Monitor competitors’ PR activities and strategies.

**Qualifications**:Education**:

- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.

**Experience**:

- Proven experience (X years) as a Public Relations Officer or in a similar role.
- Demonstrated success in managing media relations and public communication.

**Skills**:

- Exceptional verbal and written communication skills.
- Proficiency in media monitoring tools and content management systems.
- Strong organizational and project management abilities.
- Creative thinker with problem-solving skills and attention to detail.
- Ability to work under pressure and meet deadlines.

**Preferred Skills**:

- Familiarity with digital marketing tools and social media platforms.
- Knowledge of [specific industry, if relevant].

**Key Performance Indicators (KPIs)**:

- Media coverage quality and reach.
- Engagement rates on PR-driven social media campaigns.
- Success metrics of events and promotional activities.
- Timeliness and effectiveness of crisis communication.

**Work Environment**:

- Office-based with occasional travel for media events and meetings.

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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