Digital Marketing

3 weeks ago

Noida, India S S Engineering Corporation Full time

As a digital marketing professional specializing in sewage treatment plants, your role would involve promoting and marketing products, services, and solutions related to sewage treatment and wastewater management.

Here's a job profile for digital marketing:
Industry Understanding: Develop a comprehensive understanding of sewage treatment plants, wastewater management, and related technologies. Stay updated with industry trends, regulations, and advancements in wastewater treatment methods.

Digital Marketing Strategy: Create and implement digital marketing strategies to promote sewage treatment plant products and services. Identify target markets and customer segments, and develop plans to effectively reach and engage with them through various digital channels.

Content Creation: Develop high-quality and engaging content for digital marketing campaigns. This includes creating website content, blog articles, case studies, whitepapers, infographics, videos, and social media posts, highlighting the benefits and features of sewage treatment plant solutions.

Search Engine Optimization (SEO): Optimize website content and other digital assets to improve organic search rankings. Conduct keyword research, optimize meta tags, headings, and URLs, and implement other SEO techniques to increase visibility and drive relevant traffic to the website.

Pay-per-Click (PPC) Advertising: Plan and execute PPC advertising campaigns, such as Google Ads or Bing Ads, to generate targeted traffic and leads. Develop effective ad copy, manage keyword bidding, and continuously monitor and optimize campaigns to maximize ROI.

Social Media Marketing: Utilize social media platforms like Facebook, LinkedIn, Twitter, and Instagram to promote sewage treatment plant solutions. Create engaging posts, run targeted advertising campaigns, and actively engage with the audience by responding to comments and messages.

Website Management: Ensure that the company's website is optimized for user experience and conversion. Regularly update and maintain website content, create landing pages for specific campaigns, and utilize analytics tools to track website performance and make data-driven improvements.

Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Track key metrics such as website traffic, conversions, engagement, and lead generation. Prepare regular reports and provide insights and recommendations to improve campaign performance.

Industry Networking: Attend relevant industry events, conferences, and trade shows to network with potential customers, industry professionals, and key stakeholders. Build relationships and partnerships with industry influencers and associations to enhance the company's visibility and reputation.

Budget Management: Manage the digital marketing budget effectively, ensuring maximum ROI from campaigns and activities. Monitor expenses, track campaign costs, and optimize spending to achieve marketing objectives within allocated resources.

In this role, you'll collaborate with internal teams such as sales, product management, and engineering, to gather insights, understand customer needs, and align marketing efforts with business goals. Additionally, you'll stay updated with the latest technological advancements and industry regulations related to sewage treatment plants to effectively communicate the value proposition of the company's products and services.

**Salary**: ₹10,426.40 - ₹42,040.66 per month

**Benefits**:

- Provident Fund

Schedule:

- Morning shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- total work: 1 year (preferred)

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