Social Media Executive
4 months ago
**Key Responsibilities**:
- **Social Media Management**:
- Manage and oversee all social media accounts (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.).
- Develop, implement, and manage our social media strategy to align with business goals.
- Monitor SEO and user engagement and suggest content optimization.
- **Content Creation**:
- Create, curate, and manage published content (images, video, written) that enhances customer engagement.
- Collaborate with designers and other team members to generate creative content.
- **Community Building**:
- Foster strong relationships with our online community by responding to comments, messages, and queries promptly.
- Initiate and engage in conversations that create a sense of community and enhance the brand’s reputation.
- **Marketing and Campaign Management**:
- Plan and execute social media campaigns to promote brand awareness, engagement, and customer acquisition.
- Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
- **Strategy and Innovation**:
- Stay up-to-date with the latest social media best practices, trends, tools, and technologies.
- Propose new ideas and concepts for social media content and campaigns.
- Conduct competitive analysis and audience research to guide strategic decisions.
**Qualifications**:
- Proven work experience as a Social Media Executive or similar role.
- Hands-on experience in content management.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledge of online marketing channels.
- Familiarity with web design and publishing.
- Excellent communication skills.
- Analytical and multitasking skills.
- Degree in Marketing or relevant field is a plus.
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)
License/Certification:
- Digital marketing (preferred)
Work Location: In person
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