Hospital Marketing Executive
6 days ago
**Job description**
**Roles and Responsibilities**
- Increase brand awareness of Al Arif hospital and grow business by meeting Doctors.
- Maximize top line revenue (volume and value).
- Develop the Brand/ Consultant visibility
- Empanelment of consultants.
- Market information updates and competition mapping.
- Plan activities according to given target by HOD.
- Arrange Health check-up on & offside.
- Should be aggressive about exploring newer channels, leading to business development Alliances & Partnerships.
- Develop new areas & promote our services in market. Hunt new potential doctors which will benefit to increase revenue of the Hospital.
- Participate in all the Domestic Marketing activities like CME, Road Show and Doctor User Group, domestic conference/exhibitions, KYD, QCM etc.
- Manage client relationship - Weekly visiting clients to solve queries & to maintain good relations with existing client.
- Handle Escalation and queries
- Focus on key customers training, promotions
- Staying informed about the activities of health services across country.
- Maintain various MIS reports and data documentation
- Identification of potential referral doctors in the catchment area
- Maintaining a Master List of Doctors
- Denoting their current referral status.
- Making a call of referral doctor preferably with prior appointment
- For an effective interaction, representative needs to implement formulated strategy about giving information to the doctors & distribution of promotional material as instructed by the seniors.
- Consultant Management and suggested consultant acquisition
- To participate in the appraisal scheme in accordance with Hospital policy
Good oral and written communication skills;
- Strong analytical skills;
- Commercial awareness
- The ability to adapt to different client needs and to develop and maintain successful working relationships
- Good negotiation and networking skills
- A confident and mature approach
Master's Degree preferred
minimum 2 years experience in hospital
**Job Types**: Full-time, Permanent
Schedule:
- Day shift
- Morning shift
**Education**:
- Master's (preferred)
**Experience**:
- Marketing: 2 years (preferred)
**Location**:
- Thiruvananthapuram - 695026, Kerala (preferred)
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