Digital Marketing Executive
5 months ago
**Campaign Management**:
Location: Mira Road
Immediate Joining
**Responsibilities**:
- Develop and implement digital marketing campaigns across various platforms including Google Ads, Meta Ads, and GMB.
- Monitor campaign performance, analyze key metrics, and optimize campaigns to ensure maximum ROI.
- Stay updated with the latest trends and best practices in digital advertising.
**Keyword Research and Targeting**:
- Conduct thorough keyword research to identify relevant and high-performing keywords for PPC campaigns.
- Utilize advanced targeting techniques to reach the right audience segments and maximize campaign effectiveness.
**Ad Creation and Optimization**:
- Create compelling ad copies and visuals that resonate with the target audience.
- Perform A/B testing of ad creatives, headlines, and targeting options to improve ad performance.
**Google My Business Management**:
- Manage and optimize Google My Business listings to enhance local visibility and drive foot traffic to physical locations.
- Monitor and respond to customer reviews, inquiries, and comments on GMB listings.
**Content Writing**:
- Write engaging and persuasive content for digital ads, landing pages, social media posts, and other marketing collaterals.
- Ensure content aligns with brand voice, messaging, and marketing objectives.
**Analytics and Reporting**:
- Track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
- Prepare regular reports detailing campaign performance and provide actionable insights for improvement.
**Salary**: ₹20,000.00 - ₹45,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
Work Location: In person
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