PPC Strategist

Department: Digital Marketing & Content

Post: 1 | Experience: 3 to 6

**Your responsibilities**:

- Create PPC strategies for clients including extensive keyword research and analysis.
- Manage and optimize the existing Internet marketing campaign components including keyword optimization, ad copy, bid adjustment, cost per conversion, cost per click, audience targeting, etc.
- Create monthly PPC Reports with analysis of the performance of campaigns along with recommendations for improvements.
- Proven record of higher ROI on ecommerce and services projects along with end-to-end project management.
- Conduct keyword research with CPC estimates and develop a quality keyword portfolio.
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid campaigns.
- Optimize copy and landing pages for search engine marketing.
- Develop and implement Facebook, and LinkedIn ads strategies
- Research and analyze competitor advertising links.
- Perform ongoing keyword discovery, expansion, and optimization.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Assist in reviewing Search Engine Marketing presentations and optimizing underperforming listings.
- Good Communication skills

**Our requirement**: