Digital Marketing Executive

6 days ago


Bengaluru Karnataka, India Covalensedigital Full time

Location : Bangalore
- Role : Digital Marketing Executive
- Experience : 3 - 8 years
- No. of positions : 1
- Qualifications:

- Job Description:
**Role - Digital Marketing Executive - SEO, PPC & SMM**

**Preferred Experience - 3-5 years**

**Qualification - **Bachelor's degree in computer science or related fields**

**Role Description**:We are looking for a highly skilled and experienced resource in SEM (SEO, PPC) and SMM areas to join our Digital Marketing team. You will be responsible for managing all SEM activities such as content strategy, link building, and keyword strategy (organic and paid) to increase rankings on all major search networks and manage SEM campaigns. You should be able to handle our social media presence across all major channels ensuring high levels of web traffic and customer engagement.

**Roles & Responsibilities**:

- Conduct in-depth keyword research and analyse to implement SEO strategies - SEO/ASO/YT
- Optimize website content, including meta tags, headings, and on-page elements, for search engines.
- Implement on-page and off-page SEO strategies to improve organic search rankings
- Plan, create, execute and monitor effective social media marketing campaigns.
- Develop and maintain a comprehensive social media content calendar
- Intra-team coordination to understand how the campaigns can yield more quality leads and collaborate with graphic designers to create visually appealing content.
- Track, analyse, and report, website & SM analytics, and paid campaigns. Also, recommend required changes and updates to maximize ROI for paid campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Monitor social media channels for engagement, trends, and audience feedback. Respond promptly to comments, messages, and inquiries on social platforms
- Stay up to date with the latest digital technologies, social media trends, and search engine algorithm changes.
- Experience in tools and resources like SEM - Google Analytics, Google Adwords, Google Search Console, Adobe Analytics, SEMrush, Moz, Ahrefs, Screaming Frog SEO Spider, GTMetrix, Site Speed Insights. SMM - Tube buddy, Buffer, Sprout Social, Native social media analytics tools (e.g., LinkedIn, Twitter), etc
- Understanding of Internet and Web technologies and web-based programming languages like - JS, HTML, CSS, PHP etc.



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