Social Media Executive

1 week ago


Lower Parel Mumbai Maharashtra, India Arelang Naturals Private Limited Full time

Job Summary:
Key Responsibilities:
Social Media Strategy:

- Develop and implement social media strategies across platforms like Instagram, Facebook, and LinkedIn to increase brand awareness and engagement.
- Stay up-to-date with the latest trends in the wellness industry and incorporate them into the content strategy.

Content Creation:

- Create compelling and visually appealing content (images, videos, infographics) that aligns with the brand’s voice and message.
- Collaborate with influencers and brand ambassadors to enhance brand visibility.
- Community Engagement:

- Actively engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
- Foster positive relationships with customers and influencers to build an authentic community around Arelang Naturals.

Campaign Management:

- Plan, schedule, and execute social media campaigns for new product launches, promotions, and events.
- Collaborate with the marketing team to align social media activities with broader marketing initiatives and product strategies.

Analytics & Reporting:

- Track and analyze social media performance metrics (engagement, reach, impressions) and provide actionable insights to improve results.
- Use tools like Instagram Insights, Meta Business Suite, and Google Analytics to prepare monthly performance reports.

Influencer Collaborations:

- Identify and collaborate with relevant influencers in the wellness, skincare, and natural products space to promote Arelang Naturals.
- Manage influencer relationships, negotiate collaborations, and track campaign success.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in social media marketing or digital marketing.
- Proven track record of managing social media accounts with high engagement and growing followers.
- Excellent knowledge of social media platforms such as Instagram, Facebook, and LinkedIn.
- Strong creative skills, with experience in creating and editing visual content (images, videos, etc.).
- Proficiency with social media scheduling and analytics tools like Hootsuite, Buffer, Meta Business Suite, etc.
- Strong written and verbal communication skills.
- Passion for wellness, skincare, and natural products is a plus.

Preferred Qualifications:

- Experience working with wellness or beauty brands.
- Basic knowledge of graphic design tools like Canva or Adobe Photoshop.
- Experience with paid social media advertising is a plus.

**Arelang Naturals is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees.**

Pay: Up to ₹30,000.00 per month

Schedule:

- Day shift
- Weekend availability

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 2 years (required)
- total work: 2 years (required)

Work Location: In person

Expected Start Date: 01/11/2024


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