Creative Copywriter

1 month ago

Hebbal Bengaluru Karnataka, India Alphacentric Healthcare Pvt.ltd Full time

**Job Title**: Content Writer
**Department**: Marketing / Creative
**Location**: Kirloskar business park, Bangalore

**Job Type**: Full-time
**Salary**: As per company standards

**Job Overview**:
**Key Responsibilities**:

- **Content writing to promote our brand**
- Develop written, visual, and video content for digital platforms (e.g., blogs, social media, websites, YouTube, etc.).
- Brainstorm and create content that is on-brand and meets the needs of our target audience.
- Write compelling copy that is clear, concise, and engaging.
- **Social Media Management**:

- Create and schedule content for various social media platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter, etc.).
- Monitor and analyze social media performance to optimize future content.
- **Performance marketing**:

- Create engaging video content concepts, including short-form videos, tutorials, and behind-the-scenes footage.
- Post-process videos for multiple platforms ensuring high-quality standards.
- **SEO and Content Optimization**:

- Conduct keyword research and optimize content for SEO to drive organic traffic.
- Stay up-to-date with SEO best practices to improve content performance across search engines.
- **Collaborations and Brand Partnerships**:

- Work with other team members or external influencers to produce content that promotes brand awareness.
- Help organize and participate in brand campaigns or product launches.
- **Content Strategy & Analytics**:

- Collaborate with marketing teams to align content with overarching strategies and brand voice.
- Analyze content performance using tools like social media management platforms.
- Adjust content strategy based on performance metrics and audience feedback.

**Requirements**:

- **Education**: A degree in Marketing, Communications, Journalism, or a related field (preferred, but not required).
- **Experience**: 1-3 years of experience in content creation, social media management, or a related field.
- **Skills**:

- Strong writing, editing, and proofreading skills.
- Aware of video editing software (e.g. Canva ).
- Basic understanding of SEO and digital marketing.
- Familiarity with social media tools (e.g., Hootsuite, Buffer, etc.)
- Creativity and ability to think outside the box.
- Ability to work independently and in a collaborative team environment.
- **Portfolio**: A portfolio or examples of previous content work will be required (e.g., blogs, social media posts, videos).

**Preferred Skills (Optional)**:

- Experience with graphic design tools (e.g., Adobe Photoshop, Canva, etc.).
- Familiarity with website content management systems (CMS) like WordPress.
- Knowledge of influencer marketing and trends in content creation.
- Ability to adapt to new trends and technologies quickly.

Pay: Up to ₹35,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- Content writing: 2 years (required)
- total work: 3 years (required)
- Health and Wellness industry: 2 years (required)

**Language**:

- Hindi (required)
- English (required)

Work Location: In person

Expected Start Date: 20/12/2024

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