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Smo / Smm Expert

2 months ago

Ahmedabad Gujarat, India Moon Technolabs Full time

**Experience : 4+ Years**
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**Responsibilities**:

- Developing and implementing a product marketing plan in line with the company’s business & strategic objectives
- Developing long-term portfolio strategy and identifying opportunities for new product development
- You will be responsible for developing and implementing effective product marketing strategies and plans and working with various teams (design, acquisition, etc.) to drive brand awareness & sales growth for a specific product.
- Working closely with other teams to develop promotional programs & tools to support the delivery of product plans & new product launches.
- Translate technical details into benefits for the user.
- Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities.
- Tracking, reporting, and analyzing website analytics, executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum site engagement and high
- performing competitive keyword rankings.
- Increase referral traffic on the company site with the overall goal of increasing conversions.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies.
- Conduct competitor analysis and identify industry best practices in social media marketing.
- Create and curate good quality, engaging content across different social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) that resonates with our target audience.
- 4+ years of experience as Product Marketing, Growth Marketing, or similar role.
- You possess strong expertise across various aspects of marketing, including digital marketing, performance marketing, brand marketing, PR, content management etc...
- Solid knowledge and hands-on experience in website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Heap Analytics).
- Prior experience in launching new products or new markets.
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Strong analytical, organizational, and leadership skills and data-driven thinking
- Exceptional communication, writing, and presentation skills
- Bachelor's / Master's degree in marketing, Business Administration, Engineering or equivalent preferred
- Prior experience in a SaaS-based and start-up environment is a definite plus.
- Strong understanding of social media platforms and how to use them effectively for business marketing.
- Stay up-to-date on the latest social media trends and best practices and suggest new and innovative ways to leverage social media for branding of products and business.

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