Marketing and Market Research Intern

5 days ago

Gurgaon, India ISMEDU Software Solutions Full time

We are seeking a dynamic and motivated Marketing and Market Research Intern to join our team. As an intern, intern will play a crucial role in supporting our marketing efforts and conducting market research to drive strategic decision-making - for multiple projects and product offerings of ISM SOFTSOL. This position offers an excellent opportunity to gain practical experience in marketing and market analysis within a fast-paced and innovative environment.

**Responsibilities**:

- Market Research:

- Assist in conducting market research to identify industry trends, customer preferences, and competitor analysis.
- Gather data through surveys, interviews, online research, and other sources to analyse market dynamics and consumer behaviour.
- Summarize and present research findings to the marketing team for insights and actionable recommendations.
- Marketing Support:

- Collaborate with the marketing team to develop and implement marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Support the execution of marketing initiatives, including event planning and coordination.
- Data Analysis and Reporting:

- Analyze marketing campaign data and metrics to evaluate performance and effectiveness.
- Create reports and presentations with data-driven insights to measure the success of marketing strategies.
- Competitor Analysis:

- Monitor and analyze competitors’ marketing activities, product launches, and promotions to identify opportunities and threats.
- Present findings and recommendations to the marketing team to inform marketing strategies.
- Marketing Strategy:

- Participate in brainstorming sessions to contribute creative ideas for marketing campaigns and initiatives.
- Work with the marketing team to develop and refine marketing strategies based on research insights.
- Cross-functional Collaboration:

- Collaborate with other teams, such as sales, product development, and customer service, to ensure alignment with marketing strategies and initiatives.

**Requirements**:

- Bacherlor’s or master’s degree in marketing, Business, Market Research, or related fields.
- Strong analytical skills with the ability to gather, interpret, and synthesize data.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and basic knowledge of statistical analysis tools is a plus.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Eagerness to learn, take initiative, and contribute fresh ideas to the marketing team.
- Familiarity with market research methodologies and tools is an advantage.

**Duration and Compensation**:
This is a 3-monthinternship position, which can be renewed further by another three months. Exceptional performers can be abosorbed within the group, aligned with any product / service stream.

**Conclusion Remark for Internship Post**

**Job Type**:Full Time**Job Location**:Gurugram

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