Fashion Content Writer

2 weeks ago

Jaipur, India Skites Technologies Pvt. Ltd. Full time

**About the Role**

As a Content Writer specialised **in fashion writing (high-end luxury fashion),** your main responsibility will be to create engaging and compelling content around our products. Your role will involve writing product descriptions, blog articles, and other relevant content. You will collaborate with cross-functional teams, such as marketing and design, to ensure the content aligns with brand messaging and marketing objectives.

**What you'll do**
Write and self-edit 3-4 original blogs per week, product descriptions, and help guides.
Brainstorm, plan, and conceptualise ideas for social media content.

**Key Responsibilities Areas**
1. **Content Creation and Copywriting**:

- Develop high-quality content, including product descriptions, blog articles and social media posts, focusing on high end luxury fashion. Ensure the content aligns with brand guidelines, tone of voice, and marketing objectives.

**2. SEO Optimisation and Keyword Research**:

- Conduct keyword research to identify relevant keywords and phrases that can enhance the search engine visibility and ranking of the content.
- Optimize the content for search engines by strategically incorporating keywords, meta tags, and relevant SEO techniques. Write SEO-friendly headlines, subheadings, and meta descriptions to attract organic traffic to the website.

**3. Social Media Content Strategy and Planning**:

- Collaborate with the marketing team to develop content strategies that align with brands goals and target audience interests.
- Contribute to the content calendar and help plan content releases, campaigns, and promotions to ensure a consistent and engaging content flow.
- Generate creative ideas for content topics, formats, and storytelling approaches that resonate with the target audience and drive engagement.

**4. Editing and Proofreading**:

- Review and edit content for grammar, clarity, coherence, and accuracy.
- Ensure the content is free from spelling errors, typos, and grammatical mistakes.
- Conduct thorough proofreading to maintain a high standard of written content.

**Qualifications and Training Required**:
**Proven experience as a Content Writer, Copywriter, or similar role, preferably with experience in fashion industry.**

Bachelor's degree in English, journalism, communications, or a related field.

Digital content experience is preferable.

**Key Skills**
- Excellent command on written English.
- A flair for writing and meticulous editing skills with a strong command of grammar.
- Familiarity with SEO principles and practices to optimize content for search engines.
- An original and intelligent take on fashion content.
- Creative mindset with the ability to generate content ideas and storytelling approaches.
- Accuracy and attention to detail.
- Strong creative, organisational, problem-solving, and time-management skills.
- Professional approach to deadlines.

**Job Types**: Full-time, Permanent

**Salary**: ₹250,000.00 - ₹350,000.00 per year

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have experience relating to Fashion industry?

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