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Executive - Digital Marketing

3 months ago

Ahmedabad Gujarat, India The Phoenix Mills Limited Full time

**Department / Division**

Marketing

**External Interface**

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
- Agencies - Event Management
- Government/ regulatory bodies
- Retailers
- Sponsors

**Minimum Qualification**

(i.e education, training etc.)

Graduate, MBA (Marketing)

**Minimum Experience**

1-3 years of experience in retail industry; knowledge of a wide range of marketing techniques and concepts especially in the digital space. Conversant with design element in digital space

**Special Skills/Attributes**

(required for performing the job effectively)
- Innovative & adapting to trending techniques
- Understand digital media analytics

Knowledge of various modes of digital marketing

**Overall Purpose/Objective**

**Of the job**

Responsible for effective and comprehensive Digital, Social Media operations. Ensure constant communication with the target audience through effective use of various Digital & Social Media to enhance the brand recall and enhance consumption

**Key Responsibilities**

(List major responsibilities, that you have, to achieve the key objectives)
- Overall responsibility for planning the Digital & Social Media promotion to enhance the image of the Centre
- Execute the marketing strategy for mall’s digital platforms in consultation with Head-Marketing who is developing the marketing strategy
- Managing all web content including our website, blogs, social media handles
- Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand’s visibility on bigger platforms
- Conceptualize online events and reach our TG to ensure success of such online events.
- Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
- Provide inputs to the events report generated at the end of every event (report on the Digital/Social Media related aspects - covering all activities done to ensure good coverage for the event)
- Prepare weekly MIS on the events planned; Digital/Social Media evaluation.

Qualifications

**Minimum Qualification**

(i.e education, training etc.)

Graduate, MBA (Marketing)

Primary Location: IN-GJ-AHMEDABAD

Work Locations: Ahmedabad BSAFAL HOUSE NR. TEJ MOTORS, B/H. MIRCH MASALA RESTAURANTOFF S.G. H IGHWAY AHMEDABAD 380059

Job: Marketing

Organization: Mall Business

Schedule: Regular

Shift: Standard

Day Job

Job Posting: Mar 12, 2024, 4:08:00 AM