Digital Fundraising

**Reporting to: Individual Giving Manager**

**Location: Hybrid working or working from a Guideposts office (Witney, Stroud and Watford) preferred. Can also be home-based with an expectation to visit services regularly. If home based, this should be within 50 miles of Guideposts’ Registered Office in Witney.**

**Hours of Work**:37.5 hours per week. Flexible / part time hours can be discussed**.

**Salary: £28,500 (FTE)**

Guideposts is a UK based charity working with people in local communities to help them access the support, opportunities and skills they need to overcome social challenges, improve their wellbeing and change their lives.

We run a range of services that are focused on helping people to achieve their potential regardless of their circumstances. We connect people together so that they can experience the joy that comes from friendship, activity, learning, purpose and occupation. We love what we do and we love seeing people flourish.

Many of the people we support come from the most disadvantaged groups in our society, including children and adults with additional needs and disabilities, people with mental health problems, older people with dementia and other neuro-degenerative conditions, and the families or carers of all these groups. We believe that all people should be equally valued and have an equal chance to live the best life possible, that is why we do what we do.

Together we are the Guideposts community, helping each other to achieve better wellbeing.

**Purpose**

The Digital Fundraising & Marketing Coordinator is responsible for the management of all social media platforms and website content for Guideposts. An innovative and creative content creator, the Digital Marketing Coordinator will support the charity’s fundraising and marketing by producing content that grows supporter engagement and converts recipients into committed supporters, donors, volunteers and service users.

**Our successful **Digital Fundraising & Marketing Coordinator** will**:
**Social Media**
- Manage the social media and advertising strategies across digital platforms, in collaboration with members of the Communications Team.
- Grow and retain target audiences on social media, through competitor research, audience segmentation, benchmarking and reporting.
- Coordinate, edit, publish, and share impactful content for our digital platforms. This will include but is not limited to original text, images, infographics and video to build meaningful connections and encourage engagement.
- Monitor and respond to social media responses, including comments and messages from supporters.

**Website & Content**
- Drive updates and development of the Guideposts website content to raise profile, engagement, support and income for the charity; identify trends and opportunities to inform new content.
- Ensure the Guideposts website is user-friendly, engaging, and accessible to the organisation’s supporters.
- Work closely with Guideposts staff, volunteers, and beneficiaries, to source content and ensure we are maximising opportunities to tell engaging stories about our work.
- Attend Guideposts events for event coverage and content curation.
- Manage content storage and indexing, ensuring it is kept up to date and effective.

**Promotion & Brand**
- Work closely with fundraising and service managers to create effective promotional materials adaptable to both print and digital formats. This may include promotional brochures, flyers, and newsletters.
- Ensure all content produced is accurate and consistent with Guideposts brand guidelines and tone-of-voice, giving feedback to other teams and colleagues as necessary.

**Continuous Improvement & Compliance**
- Track digital engagement and conversion metrics, using it to continually assess effectiveness and to inform strategy development.
- Remain compliant with Data protection legislation (GDPR), The Fundraising Regulators Fundraising Code and all other relevant legislation and codes of practice.

**We are looking for someone, with**:

- Self-starter with positive, proactive can-do approach. Able to work on own initiative, self-motivate and progress own work to deadlines once guidelines set.
- Adaptable to changing priorities while maintaining focus on on-going responsibilities.
- Experienced and up to date with popular (and current) social media and digital communication tools, resources, and best practice.
- A strong understanding of the principles of paid social media and digital advertising (e.g. Google Ads and Facebook Ad Manager) with a willingness to continually develop skills in this area. Experience delivering paid social media and digital campaigns is highly desirable.
- Video editing experience for social media, such as Facebook Stories, Instagram Reels, TikTok and YouTube shorts.
- Experienced in the use of design and web tools including Canva and WordPress.
- Ability to write clearly and succinctly for a variety of settings and styles.
- Excellent interperso