SEO Executive

2 months ago


Mohali Punjab, India De Facto Infotech Pvt Ltd Full time

**Job Title: Digital Marketing Executive**

**Experience**: 2-3 Years

**Location**: Mohali

**Job Type**: Full-time

**Key Responsibilities**:
**SEO**:

- Conduct in-depth keyword research to guide content creation and optimize existing pages.
- Perform on-page and off-page SEO to increase organic search visibility.
- Regularly audit the website to identify opportunities for improvement in technical SEO, such as page speed, mobile responsiveness, and structured data.
- Implement link-building strategies and monitor backlink profiles to improve domain authority.

**PPC Campaigns**:

- Plan, execute, and optimize Google Ads and Bing Ads campaigns to maximize ROI.
- Conduct keyword bidding, adjust budgets, and optimize ad copy to improve campaign performance.
- Continuously monitor and refine targeting, landing pages, and ad placements to improve CTR and conversion rates.
- A/B test ad creatives, landing pages, and bidding strategies to identify the best-performing assets.

Analytics & Reporting:

- Use Google Analytics, Google Tag Manager, and Google Search Console to track website performance and campaign results.
- Generate weekly and monthly performance reports, highlighting KPIs, insights, and recommendations for optimization.
- Analyze user behavior and traffic patterns to provide actionable insights and improve overall campaign performance.

Collaboration:

- Work closely with the content, design, and development teams to ensure all SEO and PPC efforts are aligned with business goals.
- Collaborate with stakeholders to align marketing strategies with wider business objectives and contribute to overall marketing growth.

Stay Updated:

- Keep up with the latest industry trends, algorithm updates, and best practices in SEO and PPC.
- Test new tools, platforms, and marketing approaches to drive innovation and stay ahead of competitors.

Qualifications and Skills:

- 2-3 years of proven experience in SEO and PPC campaign management.
- Strong proficiency in tools such as Google Ads, Google Analytics, Google Tag Manager, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Demonstrated ability to improve search rankings, drive organic traffic, and maximize ROI in PPC campaigns.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Experience with A/B testing, ad copywriting, and landing page optimization.
- Excellent communication and organizational skills.

Preferred Skills:

- Knowledge of HTML, CSS, and website optimization best practices.
- Experience with other paid media platforms (e.g., LinkedIn Ads, Facebook Ads) is a plus.
- Ability to manage multiple projects and campaigns concurrently.

What We Offer:

- Competitive compensation and benefits to reward your expertise.
- 5-day workweek for a healthy work-life balance.
- Health insurance benefits
- Access to the latest tools and resources to expand your digital marketing expertise.
- A supportive team culture focused on professional development.

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 3 years (preferred)
- PPC Campaign Management: 1 year (preferred)

Work Location: In person


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