PPC Executive

3 weeks ago

Faridabad, India Dream Travel Yaari Full time

PPC Specialist - Travel Industry

As a PPC Specialist in the travel industry, you will play a crucial role in driving targeted traffic, increasing brand visibility, and maximizing online bookings. Your responsibilities will encompass the management and optimization of pay-per-click advertising campaigns, ensuring they align with the unique challenges and opportunities within the travel sector.

**Key Responsibilities**:
**Travel Campaign Strategy**:Develop and implement PPC strategies tailored to the travel industry, considering seasonality, destination trends, and customer behavior.
Collaborate with the marketing team to align PPC efforts with broader promotional campaigns and special offers.

**Destination and Keyword Expertise**:Conduct extensive research on travel destinations, identifying high-potential keywords and trends. Optimize campaigns for specific destinations, travel packages, and seasonal promotions.

**Adaptation to Seasonal Trends**:Plan and execute campaigns that align with peak travel seasons, holidays, and special events. Adjust bidding strategies and messaging to capitalize on seasonal demand fluctuations.

**Ad Copy and Imagery for Travel Audiences**:Create compelling ad copy that resonates with travel enthusiasts, emphasizing unique experiences and value propositions.
Work closely with the creative team to develop visually appealing ad creatives showcasing travel destinations.

**Budget Allocation for Maximum Impact**:Manage PPC budgets effectively, allocating resources to campaigns with the highest potential for return. Monitor and adjust budgets based on performance and market conditions.

**Geo-Targeting and Audience Segmentation**:Implement geo-targeting strategies to reach audiences in specific locations. Utilize audience segmentation to tailor campaigns to different traveler demographics.

**Conversion Tracking and Analysis**:Implement and monitor conversion tracking to measure the success of campaigns in terms of bookings and other key performance indicators. Analyze data to identify opportunities for optimization and improvement.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience managing PPC campaigns, preferably in the travel or hospitality sector.
- Familiarity with travel industry dynamics and customer behavior.
- Knowledge of analytics tools, such as Google Analytics.
- Strong written and verbal communication skills.

**Personal Attributes**:

- Passion for travel and understanding of the nuances of travel marketing.
- Detail-oriented with a focus on data-driven decision-making.
- Ability to adapt strategies to changes in the travel landscape.
- Collaborative mindset and ability to work cross-functionally.

**Salary**: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Faridabad, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 8285062900

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