Marketing Executive

3 weeks ago

Bengaluru Karnataka, India Hard rock cafe,Bengaluru Full time

_**People with hospitality background only apply.**_

**Position Title: Social Media Specialist / Digital Marketing**

Company Name: JSM Corporation Pvt. Ltd.

Location: Bengaluru

**Job Type**: Full-Time with flexibility to work from any brand outlets
Minimum years of Experience & Qualification:

- Proficiency in social media management tools and analytics platforms (e.g., Hootsuite,
Google Analytics).
- Strong writing, editing, and storytelling skills with a keen eye for visual aesthetics.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Industry Background: Digital media firm /channel partners / media house / advertising agency /other online platforms

Key Responsible Areas:
Social Media Strategy Development:

- Develop and implement a comprehensive social media strategy that aligns with our brand goals and enhances customer engagement.
- Identify trends and opportunities to create relevant and compelling content that resonates with our diverse audience.

Content Creation and Management:

- Create, curate, and manage engaging content for all social media platforms (Facebook,
Instagram, third-party platforms etc.).
- Collaborate with the creative teams/agencies & designers to produce high-quality visuals,videos, and graphics.

Community Engagement:

- Monitor and respond to customer inquiries, comments, and reviews across social media
channels in a timely and brand-aligned manner.
- Foster a sense of community by engaging with followers and encouraging user-generated content.

Digital Marketing Campaigns:

- Utilize SEO and paid advertising strategies to increase brand visibility and drive traffic to our website and locations.

Online Reputation Management:

- Tracking online reviews/ comments & queries wherever our business name is mentioned viz.

Facebook, Instagram, Google, X. Responding to all comments / queries/ reviews.
Analytics and Reporting:

- Analyze social media metrics and digital campaign performance to measure success and optimize strategies.
- Prepare regular reports on social media performance, engagement metrics, and customer feedback.

Collaboration and Coordination:

- Work closely with cross-functional teams, including marketing, culinary, and operations, to ensure brand consistency and alignment in messaging.
- Stay updated on industry trends and best practices to enhance our digital marketing efforts
- Enhance brand awareness and visibility through effective marketing campaigns, promotions, and events.
- Industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.

Soft skills:

- A knack for data-driven creative conceptualization and production.
- Business Acumen
- Agile and extremely good at numbers
- Ideation & creative thought process
- Written and verbal communication
- Process-orientation
- Excellent Negotiation skills
- Ability to manage multiple accounts

What We Offer:

- Opportunity to work with global brand like Hard Rock Cafe & fine-dining home grown brands viz. Shiro & Asilo
- You will get to work with masterminds of F&B Industry, international & local projects, artists & amp; musicians, NGOs etc.
- Vibrant & all-inclusive work-culture
- Opportunity for professional & personal development
- Subsidized meals at all our outlets pan India & free entry at all our events
- Bonus holiday on your birthday

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)
- total work: 3 years (preferred)
- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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