Digital Content Marketer

7 months ago

Remote, India Windmill Smart Solutions Full time

Windmill is a boutique digital product delivery company. Our team of designers, strategists, and engineers love to create great experiences. We design and develop delightful and functional digital products that solve tough problems and enable new opportunities for enterprises in complex industries, such as banking & finance, healthcare, and compliance.

**About the Role**:
We are seeking a skilled Digital Content Marketer with a focus on the finance niche to join our dynamic team. As a Digital Content Marketer, you will be responsible for crafting engaging and informative content tailored to our target audience within the financial services and fintech sectors. You will play a crucial role in enhancing our brand presence across various social media platforms, driving engagement, and ultimately contributing to the growth of our business.

**Eligibility**:

- Bachelor's degree in marketing, Communications, Finance, or related field.
- Minimum of 3 years of experience in digital content marketing within the financial services or fintech industry.
- Exceptional writing skills with a keen eye for detail and accuracy.
- Proven track record of creating high-quality content that drives engagement and achieves business objectives.
- Strong understanding of social media platforms, content management systems, and analytics tools.
- Knowledge of SEO best practices and experience optimizing content for search engines.
- Ability to multitask and thrive in a fast-paced, deadline-driven environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- ** Demonstrated market experience in the US, UK, and Europe, with an understanding of regional market dynamics and preferences.**:

- Passion for finance, technology, and digital marketing, with a desire to stay informed about industry trends and developments.

**Roles & Responsibilities**:

- Develop and execute comprehensive content strategies aligned with our brand objectives and target audience within the finance niche.
- Conduct in-depth research on relevant topics in the finance industry, staying updated on the latest trends, news, and regulations.
- Collaborate closely with our marketing and creative teams to ensure content is aligned with brand guidelines and marketing campaigns.
- Utilize SEO best practices to optimize content for search engines and maximize organic reach.
- Monitor and analyze the performance of content across various channels, leveraging analytics tools to identify opportunities for improvement and optimization.
- Engage with our audience on social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.
- Stay informed about emerging social media trends and tools, recommending innovative strategies to enhance our digital presence.
- Cultivate relationships with industry influencers and partners to amplify our reach and engagement.
- Maintain a strong understanding of our target market in the US, UK, and Europe, tailoring content to resonate with regional preferences and nuances.
- Join our team and play a key role in shaping our digital presence in the ever-evolving finance landscape

**We Offer**:

- Flexible and fast-paced environment where the product comes first.
- Exciting projects and challenges
- Opportunities for professional growth and development
- A friendly and supportive work environment
- The opportunity to make a positive impact on the team every day.

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