Social Media Marketing Executive
3 months ago
Biztech is a dynamic and innovative company specializing in providing cutting-edge IT services and solutions. Since our inception in 2006, we have been committed to delivering excellence and fostering a culture of innovation. As an Enterprise IT services provider, we offer a wide range of services including Enterprise Software Development, ERP, CRM, IoT, AI/ML Solutions, and Software Product Engineering. With a global clientele and a reputation for quality and reliability, Biztech is also recognized as a Great Place to Work and a great place to work for women.
We believe in creating impactful digital experiences that resonate with our audience and drive engagement. To further our mission, we are looking for a passionate and talented Social Media Marketing Executive with basic photography and videography skills to join our team. If you are a creative individual with a knack for social media, we would love to hear from you.
**Key Responsibilities**:
**Social Media Strategy & Management**:
l Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
l Create and maintain a social media calendar to ensure consistent and timely content delivery.
**Content Creation**:
l Create engaging and visually appealing content (images, videos, infographics, etc.) for various social media platforms.
l Use basic photography and videography skills to capture high-quality images and videos for social media use.
l Edit and enhance photos and videos to align with the brand’s aesthetic and messaging.
**Community Engagement**:
Monitor and respond to comments, messages, and mentions on social media platforms.
Foster and grow community engagement through interactive posts, stories, and live sessions.
**Events & Webinars**:
l Promote company events and webinars through social media channels.
l Create pre-event and post-event content, including live streaming and real-time updates during events.
l Collaborate with the events team to ensure cohesive promotion and coverage
**Thought Leadership**:
l Brainstorm and create content for key company stakeholders, positioning them as a thought leader in their respective domain.
l Manage Linkedin profiles of relevant stakeholders.
l Develop and share thought leadership content that positions the company as an industry leader.
l Collaborate with internal experts to create articles, blog posts, and other content that showcases industry insights and expertise.
**Internal & External Newsletters**:
l Create and manage the content for internal and external newsletters.
l Ensure that newsletters are engaging, informative, and aligned with the company’s branding and messaging.
**Internal Marketing & Branding Activities**:
l Support internal marketing initiatives and branding activities.
l Create content to promote internal programs, employee achievements, and company culture.
**Analytics & Reporting**:
l Track and analyze social media performance metrics to assess the effectiveness of campaigns.
l Provide regular reports on social media activities and suggest improvements based on data-driven insights.
**Collaboration**:
l Work closely with the marketing team to align social media content with overall marketing campaigns.
l Collaborate with graphic designers, content writers, and other team members to create cohesive and compelling content.
**Trends & Innovation**:
l Stay updated with the latest social media trends, tools, and best practices.
l Experiment with new content formats and strategies to enhance social media engagement.
**Qualifications**:
l 2-4 years of relevant experience
l Bachelor's degree in Marketing, Communications, or a related field.
l Proven experience as a Social Media Marketing Executive or similar role.
l Proficiency in using social media platforms and tools (e.g., Hootsuite, Buffer, Canva).
l Basic photography and videography skills with experience in using editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
l Strong understanding of social media KPIs and analytics.
l Excellent communication and interpersonal skills.
l Creative mindset with a keen eye for detail.
Pay: ₹30,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 3 years (preferred)
- total work: 3 years (preferred)
License/Certification:
- Digital marketing (preferred)
Work Location: In person
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