Digital Marketing Content Writer

3 months ago

Chennai, India Guires Solutions Pvt Ltd Full time

**Industry**

Engineering and Data Science

**Position**

Internship

**Division**

Digital Marketing

**Reports to**:
Marketing Supervisor.

**About Company**

Guires Group is a renowned global provider of services in advanced Contract Research, Data Science, Development, Pilot Manufacturing, Education, Consulting and outsourcing. Under our diverse brand portfolio, we are dedicated to facilitating the development of innovative products and solutions across diverse industries."

**Job Function**

Your role involves conducting research, and proficiently crafting evidence-based, SEO-optimized website content tailored to the specific products and services offered by the organization. Additionally, you will be responsible for creating various supporting marketing materials such as blogs, study materials, fact sheets, templates, quizzes, white papers, and case studies for promotional purposes. Furthermore, you will actively participate in content promotion across social media platforms and other websites to generate backlinks. Your ability to adhere to the department's marketing campaigns and meet publishing timelines is crucial to the role.

**Work Schedule**:
Internship, Monday to Saturday, 9.30a.m. to 6:30pm. Hours may vary on occasion, depending on workload. Second and Fourth Saturday Holiday.

**Internship Stipend**

₹ 5000/- Per Month.

**Req. Qualification**:
A master’s or bachelor’s degree in engineering or data science related field.

**Req. Experience**:
None. However, a strong passion for writing and the ability to learn quickly in the field of writing are essential.

**Req. Knowledge and Skills**:
**Must Have Skills and Competencies**
- Exceptional Writing Skills
- SEO knowledge
- Content Strategy
- Research Skills
- Adaptability
- Audience Understanding
- Communication
- Time Management
- Ethical Conduct

**Good to Have Skills and Competencies**
- Creativity
- Digital Tools
- Analytics and measurements
- Multimedia Skills
- Editing and Proofreading
- Social Media Expertise
- Stay Updated
- Problem Solving
- Team Player
- Ethical Awareness
- Attention to Detail

**Key Responsibilities**

**Marketing Campaign Plan**
- You will strictly adhere to the campaign planning created based on lead generation targets.
- You will coordinate with your lead to align your content with campaign goals and objectives, and organization brand and messaging.

**Branding Content Development**
- Conduct research to gain a deep understanding of the organization’s products and services with reference to competitors.
- You should be able to set benchmarks for all your marketing materials.
- Proficiently craft evidence-based, SEO-Optimized website content tailored to specific products and services.
- Create supporting marketing materials including blogs, study materials, fact sheets, templates, quizzes, white papers, and case studies for promotional purposes.

**Compliance and Reporting**:

- Follow company policies and procedures in all marketing processes.
- Adhere to ethical and best practices marketing functions.
- Ensure best practices while writing content and drafting marketing materials.

**Reporting**:

- Submit weekly and monthly reports to the manager, providing updates on campaign progress and key performance indicators based on the targets set.

In this role, you will play a pivotal part in developing content and marketing materials by following industry best practices.

**Salary**: From ₹2,500.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental pay types:

- Performance bonus

Work Location: In person

**Speak with the employer**
+91 9566269922

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