Digital Marketing
1 month ago
**Job Title**: SEO Specialist with WordPress Expertise
**Location**: Ahmedabad
**Job Type**: Full-Time
**Key Responsibilities**:
- **SEO Strategy & Execution**:
- Conduct keyword research and develop SEO strategies for websites across multiple industries.
- Optimize website content, including blog posts, landing pages, and product pages for on-page SEO.
- Ensure that content follows SEO best practices and is aligned with the latest algorithm updates.
- Conduct site audits and provide recommendations to improve search engine performance.
- Implement technical SEO strategies, including optimizing site structure, improving page load speed, and ensuring mobile responsiveness.
- **WordPress Management**:
- Manage and maintain WordPress websites, ensuring they are optimized for SEO.
- Install, configure, and optimize WordPress SEO plugins (such as Yoast SEO, Rank Math, or All in One SEO).
- Ensure the WordPress site is secure, performing well, and up to date with the latest core updates and plugins.
- Troubleshoot and resolve technical issues related to WordPress SEO performance.
- **Content Optimization**:
- Work closely with content creators to optimize new and existing content.
- Write SEO-friendly blog posts, articles, and other content.
- Analyze content performance and make recommendations for optimization based on search trends, analytics, and user behavior.
- **Analytics & Reporting**:
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Create regular reports on SEO performance, traffic, and keyword rankings.
- Use data-driven insights to improve SEO strategies and adjust tactics as necessary.
- **Link Building & Off-Page SEO**:
- Develop and execute a link-building strategy to improve domain authority.
- Engage in social media, guest blogging, and other off-page tactics to drive traffic and build backlinks.
**Required Skills & Qualifications**:
- Proven experience in SEO (at least 2-3 years) with a strong portfolio of optimized websites.
- Advanced knowledge of WordPress and experience with SEO-related plugins.
- Strong understanding of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.).
- Experience in on-page, off-page, and technical SEO.
- Solid knowledge of HTML, CSS, and website optimization techniques.
- Familiarity with local SEO strategies and practices.
- Ability to analyze data and make decisions based on performance metrics.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
**Preferred Qualifications**:
- Experience with website migrations and ensuring SEO continuity.
- Knowledge of schema markup and other advanced SEO techniques.
- Certification in SEO (Google Analytics, SEMrush Academy, etc.).
- Basic knowledge of website development languages like PHP, JavaScript, and MySQL.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
- Morning shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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