Content Strategist

3 months ago

Gurugram Haryana, India One Impression Full time

One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.

We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform.

We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.

We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you

OneClub is the ultimate exclusive creator ecosystem within One Impression that harnesses the power of cutting-edge tech tools and a user-friendly mobile app to supercharge creators' creative journey. OneClub is an ecosystem that serves as their one-stop destination to efficiently manage their business, unlock unprecedented growth, boost their earnings, and connect with a vibrant community of like-minded creators.

**Responsibilities**:

- ** Content Strategy Development**:

- Work closely with OneClub exclusive creators to understand their goals, target audience, and content preferences.
- Provide personalized guidance and recommendations to creators to optimize their content strategies and maximize engagement.
- Assist creators in developing comprehensive content calendars aligned with their objectives and audience interests.
- **
Content Creation Support**:

- Offer creative direction and feedback to creators to help them produce high-quality, engaging content across various platforms.
- Collaborate with creators to brainstorm and generate innovative content ideas, leveraging their unique talents and perspectives.
- Provide resources, tools, and best practices to empower creators to effectively execute their content plans.
- **
Collaboration with Brand Solutions Team**:

- Partner with the brand solutions team to understand client objectives and requirements for campaigns and branded content.
- Assist in developing briefs and proposals for branded content initiatives, incorporating insights from exclusive creators.
- Work with creators to ideate and produce campaign content that aligns with brand messaging and objectives.
- **
Content Performance Analysis**:

- Monitor and analyze the performance of content created by exclusive creators, providing insights and recommendations for optimization.
- Use data-driven insights to identify trends, opportunities, and areas for improvement in content strategy and execution.
- Collaborate with creators to iterate and refine their content strategies based on performance feedback.
- **
Relationship Management**:

- Build strong relationships with OneClub exclusive creators, serving as a trusted advisor and resource for their content needs.
- Foster a collaborative and supportive environment where creators feel empowered to experiment and innovate with their content.
- Act as a liaison between creators and internal teams, facilitating communication and alignment on content initiatives.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in content strategy development and execution, preferably within the digital media or influencer marketing space.
- Strong understanding of social media platforms, content trends, and audience behavior.
- Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with creators and internal stakeholders.
- Creative mindset with a passion for storytelling and innovation.
- Analytical skills and proficiency in data analysis tools to measure content performance and derive actionable insights.
- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Knowledge of branding and marketing principles, with experience in developing branded content campaigns is a plus.

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