SEO Executive

3 weeks ago


Noida, India Inductus limited Full time

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword
strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google,
Yahoo and Bing in order to maximize ROI.

Responsibilities:
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve
maximum ROI in paid search campaigns.
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyse competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly
developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO
positions for target keywords.

Requirements and skills:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web
Trends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM

**Salary**: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Sector 2, Noida, Noida - 201301, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**

+91-XXXXXXXXXX


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